{"title":"Malcolm McDonald","description":null,"products":[{"product_id":"malcolm-mcdonald-on-marketing-planning-9780749478216","title":"Malcolm McDonald on Marketing Planning","description":"\u003cp\u003eDiscover the essential insights of marketing strategy with \u003cstrong\u003eMalcolm McDonald on Marketing Planning\u003c\/strong\u003e by Malcolm McDonald. Published in 2016, this informative book spans 192 pages and offers a comprehensive guide to the significance of effective marketing planning. McDonald expertly illustrates how to create a practical marketing plan that not only looks good on paper but also delivers real-world results. Whether you're a seasoned marketer or just starting out, this book provides clear and concise guidance that will enhance your understanding of the marketing landscape. Equip yourself with the tools needed to navigate the complexities of marketing planning and drive your business forward. Don't miss out on the opportunity to learn from one of the leading experts in the field!\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":51072480543062,"sku":"9780749478216","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749478216.jpg?v=1755376404"},{"product_id":"malcolm-mcdonald-on-key-account-management-9780749480776","title":"Malcolm McDonald on Key Account Management","description":"\u003cp\u003eDiscover the essentials of Key Account Management with \"Malcolm McDonald on Key Account Management\" by Malcolm McDonald. Published in 2017, this insightful book spans 248 pages, offering a clear and concise approach to mastering the complexities of managing key accounts. Whether you're a seasoned professional or just starting in the field, McDonald's no-nonsense guide equips you with the knowledge and strategies needed to enhance your marketing and selling techniques. Elevate your business relationships and drive success with this essential resource for anyone involved in key account management.\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":51072649953622,"sku":"9780749480776","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749480776.jpg?v=1755378612"},{"product_id":"market-segmentation-john-wiley-sons-inc-9781118432679-how-to-do-it-and-how-to-profit-from-it-malcolm-mcdonald","title":"Market Segmentation","description":"\u003cp\u003eDiscover the essential guide to effective market segmentation with \u003cstrong\u003eMarket Segmentation\u003c\/strong\u003e by \u003cstrong\u003eMalcolm McDonald\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2012, this revised 4th edition spans 512 pages, offering a comprehensive framework for understanding and applying market segmentation strategies. In today's competitive business landscape, accurately defining, mapping, and quantifying your target markets is crucial for success. This book provides a structured approach that is perfect for both professionals looking to enhance their skills and students eager to learn the fundamentals of market segmentation. Equip yourself with the knowledge to make informed decisions and drive your business forward with this invaluable resource.\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":52236113969494,"sku":"9781118432679","price":44.86,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118432679.jpg?v=1767756618"},{"product_id":"malcolm-mcdonald-on-value-propositions-kogan-page-ltd-9780749481766-how-to-develop-them-how-to-quantify-them-malcolm-mcdonald","title":"Malcolm McDonald on Value Propositions","description":"\u003cp\u003eUnlock the secrets to boosting your company's profitability with \"Malcolm McDonald on Value Propositions\" by Malcolm McDonald. Published by Kogan Page Ltd in 2018, this insightful paperback spans 256 pages, offering a concise yet highly practical approach to developing effective value propositions. In this essential guide, McDonald delves into the importance of value propositions, providing readers with the tools and strategies necessary to enhance their business offerings. Whether you're a seasoned entrepreneur or just starting out, this book is designed to help you understand how well-crafted value propositions can significantly impact your bottom line. Don't miss the opportunity to elevate your business strategy with the expertise of Malcolm McDonald.\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":52236330172758,"sku":"9780749481766","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749481766.jpg?v=1767756989"},{"product_id":"complete-marketer-kogan-page-ltd-9780749466763-60-essential-concepts-for-marketing-excellence-malcolm-mcdonald","title":"Complete Marketer","description":"\u003cp\u003eDiscover the essential resource for mastering the marketing discipline with \"Complete Marketer\" by Malcolm McDonald. Published by Kogan Page Ltd in 2013, this comprehensive guide spans 336 pages and covers a wide range of marketing topics, including direct mail, online media, market research, and branding. Whether you're a marketing professional looking to enhance your skills or a newcomer eager to learn, this book serves as the ultimate reference guide. Equip yourself with the knowledge and strategies needed to excel in today's dynamic marketing landscape. Don’t miss the opportunity to elevate your marketing expertise with insights from one of the industry's leading authorities.\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":52248967414102,"sku":"9780749466763","price":31.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749466763.jpg?v=1767775224"},{"product_id":"marketing-plans-john-wiley-sons-inc-9781394177103-profitable-strategies-in-the-digital-age-malcolm-mcdonald","title":"Marketing Plans","description":"\u003cp\u003e\u003cstrong\u003eMarketing Plans\u003c\/strong\u003e by Malcolm McDonald, Hugh Wilson.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley \u0026amp; Sons, Limited, John, (2024), Paperback, 656 pages.\u003c\/p\u003e","brand":"Malcolm McDonald","offers":[{"title":"Default Title","offer_id":52269070909782,"sku":"9781394177103","price":47.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781394177103.jpg?v=1767802496"}],"url":"https:\/\/www.englishbook.pt\/collections\/malcolm-mcdonald.oembed","provider":"Bookshop","version":"1.0","type":"link"}