{"title":"Pamela Odih","description":null,"products":[{"product_id":"advertising-in-modern-and-postmodern-times-sage-publications-inc-9780761941903-pamela-odih","title":"Advertising in Modern and Postmodern Times","description":"\u003cp\u003eDiscover the intriguing world of advertising with \u003cstrong\u003eAdvertising in Modern and Postmodern Times\u003c\/strong\u003e by \u003cstrong\u003ePamela Odih\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2007, this insightful hardback spans 232 pages and delves into the intricate relationship between advertising and consumer culture. \u003c\/p\u003e \u003cp\u003eExplore how advertising shapes desires and influences consumer behavior. This book offers a thorough examination of key theories in advertising, complemented by real-world examples that illustrate the effectiveness of various advertisements. With detailed reproductions of advertising images and copy, readers will gain a deeper understanding of how advertisements operate within the social fabric of the United States. \u003c\/p\u003e \u003cp\u003eWhether you're a student of business and economics or simply curious about the power of advertising, this book serves as an essential resource for anyone looking to grasp the dynamics of advertising in both modern and postmodern contexts.\u003c\/p\u003e","brand":"Pamela Odih","offers":[{"title":"Default Title","offer_id":52253984194902,"sku":"9780761941903","price":240.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761941903.jpg?v=1767782709"},{"product_id":"advertising-and-cultural-politics-in-global-times-taylor-francis-ltd-9780754677116-pamela-odih","title":"Advertising and Cultural Politics in Global Times","description":"\u003cp\u003eTraces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs' intricately bound up with both the expansion of global networked capitalism, and the forms of cultural political resistances that globalization has precipitated.\u003c\/p\u003e","brand":"Pamela Odih","offers":[{"title":"Default Title","offer_id":52253987078486,"sku":"9780754677116","price":194.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780754677116.jpg?v=1767782715"},{"product_id":"advertising-and-cultural-politics-in-global-times-taylor-francis-ltd-9780367602727-pamela-odih","title":"Advertising and Cultural Politics in Global Times","description":"\u003cp\u003eAdvertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour, this volume illustrates the manner in which advertising continues to revolutionize the political sphere and as such, will b\u003c\/p\u003e","brand":"Pamela Odih","offers":[{"title":"Default Title","offer_id":52280765120854,"sku":"9780367602727","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367602727.jpg?v=1767826169"}],"url":"https:\/\/www.englishbook.pt\/collections\/pamela-odih.oembed","provider":"Bookshop","version":"1.0","type":"link"}