{"title":"Reklama","description":null,"products":[{"product_id":"confessions-of-an-advertising-man-9781904915379","title":"Confessions of an Advertising Man","description":"\u003cp\u003eDiscover the wisdom of David Ogilvy in his acclaimed book, \u003cstrong\u003eConfessions of an Advertising Man\u003c\/strong\u003e, a timeless classic that remains as relevant today as it was upon its original release. Published in 2011, this insightful biography spans 194 pages and delves into the world of advertising through the eyes of the man often referred to as the \"father of advertising.\" Ogilvy shares his candid thoughts on the industry, emphasizing the importance of hard work, integrity, and character over office politics and ruthlessness. As featured in the iconic series \u003cem\u003eMad Men\u003c\/em\u003e, this book serves as a powerful guide for advertising executives and aspiring professionals alike. Whether you’re in the advertising field or simply interested in the dynamics of business, Ogilvy’s reflections offer invaluable lessons that can inspire anyone striving for success. Don’t miss out on this essential read that combines history with practical advice from one of the industry's most influential figures.\u003c\/p\u003e","brand":"Ogilvy, David","offers":[{"title":"Default Title","offer_id":50899309396310,"sku":"9781904915379","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781904915379.jpg?v=1753649652"},{"product_id":"ogilvy-on-advertising-9781853756153","title":"Ogilvy on Advertising","description":"\u003cp\u003eDiscover the timeless wisdom of advertising in \u003cstrong\u003eOgilvy on Advertising\u003c\/strong\u003e by the legendary David Ogilvy. Published in 2007, this insightful book spans 224 pages, offering a comprehensive look at the art and science of successful advertising. Ogilvy, often referred to as the \"Father of Advertising,\" shares his expertise on crafting compelling copy, engaging audiences, and selling not just products but lifestyles. Learn what truly captivates consumers and the strategies that can elevate your marketing efforts. This essential read is perfect for marketers, business professionals, and anyone looking to master the skill of self-promotion. Dive into Ogilvy's world and unlock the secrets to selling yourself and your ideas effectively.\u003c\/p\u003e","brand":"David Ogilvy","offers":[{"title":"Default Title","offer_id":50902130917718,"sku":"9781853756153","price":20.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781853756153.jpg?v=1753671461"},{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003eDiscover the secrets to achieving your dreams with \u003cstrong\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/strong\u003e by renowned advertising expert \u003cstrong\u003ePaul Arden\u003c\/strong\u003e. Published in 2003, this insightful book spans 128 pages and serves as a practical guide to success and self-actualization. Arden shares invaluable lessons drawn from his extensive experience in the advertising industry, offering readers a unique perspective on how to elevate their personal and professional lives. Whether you're looking to enhance your career or simply want to cultivate a more fulfilling existence, this book provides the motivation and strategies needed to transform your aspirations into reality. Perfect for anyone seeking inspiration and practical advice, Arden's engaging writing style makes this handbook a must-read for those ready to take their ambitions to the next level.\u003c\/p\u003e","brand":"Paul Arden","offers":[{"title":"Default Title","offer_id":50905410699606,"sku":"9780714843377","price":11.72,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780714843377.jpg?v=1753684393"},{"product_id":"unpublished-david-ogilvy-9781781250877","title":"Unpublished David Ogilvy","description":"\u003cp\u003eDiscover the untold wisdom of one of the advertising industry's most influential figures in \u003cstrong\u003eUnpublished David Ogilvy\u003c\/strong\u003e by \u003cstrong\u003eDavid Ogilvy\u003c\/strong\u003e. This compelling book, published in 2012, offers readers a unique glimpse into the private insights of the man often referred to as the 'Father of Advertising'. With 208 pages of invaluable knowledge, Ogilvy shares his thoughts and strategies that shaped the world of marketing and advertising. Whether you're a seasoned professional or just starting your journey in the business world, this book is a must-read for anyone looking to achieve success in their career. Dive into the mind of a legend and learn from the best in the field. Don't miss the chance to enhance your understanding of advertising with this remarkable collection of insights.\u003c\/p\u003e","brand":"David Ogilvy","offers":[{"title":"Default Title","offer_id":50913330921814,"sku":"9781781250877","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781781250877.jpg?v=1753743322"},{"product_id":"damn-good-advice-for-people-with-talent-9780714863481","title":"Damn Good Advice (For People with Talent!)","description":"\u003cp\u003eDiscover the secrets to creative success with \u003cstrong\u003eDamn Good Advice (For People with Talent!)\u003c\/strong\u003e by the legendary George Lois, the original Mad Man of advertising. Published in 2012, this insightful book spans 176 pages and offers invaluable guidance for anyone looking to harness their artistic talents. George Lois shares his wealth of experience and expertise, providing readers with practical advice and inspiration to navigate the creative landscape. Whether you're an aspiring artist, a seasoned professional, or simply someone with a passion for creativity, this book is an essential addition to your collection. Unlock your potential and learn from one of the industry's most influential figures. Grab your copy today and start your journey towards creative excellence!\u003c\/p\u003e","brand":"George Lois","offers":[{"title":"Default Title","offer_id":50921523151190,"sku":"9780714863481","price":15.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780714863481.jpg?v=1753788044"},{"product_id":"buyology-9781847940131","title":"Buyology","description":"\u003cp\u003eDiscover the groundbreaking insights of consumer behavior in \u003cstrong\u003eBuyology\u003c\/strong\u003e by Martin Lindstrom, published in 2009. This compelling book delves into the intricate workings of our minds when we encounter advertisements, marketing slogans, and brand experiences. With 272 pages of in-depth research, Lindstrom uncovers the hidden factors that influence our purchasing decisions, offering a unique perspective on how brands connect with consumers. Whether you're a marketer, a business owner, or simply curious about the psychology behind buying choices, \u003cstrong\u003eBuyology\u003c\/strong\u003e is an essential read that will change the way you view advertising. Explore the fascinating world of consumer behavior and learn what truly drives our decisions in the marketplace.\u003c\/p\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":50926952153430,"sku":"9781847940131","price":14.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781847940131.jpg?v=1753826408"},{"product_id":"doublespeak-9781632460172","title":"Doublespeak","description":"\u003cp\u003eDiscover the intriguing world of language manipulation in \u003cstrong\u003eDoublespeak\u003c\/strong\u003e by William Lutz, a thought-provoking book that delves into the art of non-responsibility in communication. First published in 1989 and updated in 2016, this 304-page work explores how language can obscure meaning rather than convey it. Lutz, a renowned linguist, identifies four prevalent types of doublespeak: euphemism, jargon, gobbledygook (or \"bureaucratese\"), and inflated language. He skillfully illustrates how these forms of communication are employed across various sectors, including business, advertising, medicine, government, and the military. This engaging expose not only sheds light on the deceptive nature of language but also encourages readers to be more discerning in their everyday communications. Whether you are a language enthusiast or simply curious about the power of words, \u003cstrong\u003eDoublespeak\u003c\/strong\u003e is an essential read that will change the way you perceive language. Get your copy today!\u003c\/p\u003e","brand":"William Lutz","offers":[{"title":"Default Title","offer_id":50940091597142,"sku":"9781632460172","price":21.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781632460172.jpg?v=1753918532"},{"product_id":"between-the-lines-9789814794671","title":"Between the Lines","description":"\u003cp\u003eDiscover the captivating world of early advertising in Singapore with \u003cstrong\u003eBetween the Lines\u003c\/strong\u003e by \u003cstrong\u003eAkshata Ramchandra Patkar\u003c\/strong\u003e. Published in 2018, this 188-page book offers a rich pictorial collection that spans two centuries of advertising copy and artwork. Each of the eight sections delves into the advertising of specific products, providing readers with a vivid overview of how advertising has evolved alongside the social dynamics of Singapore. This insightful exploration not only showcases the creativity behind early print advertisements but also reflects the fundamental changes that shaped the nation over time. Whether you're a history enthusiast or an advertising aficionado, \u003cstrong\u003eBetween the Lines\u003c\/strong\u003e is a must-have addition to your collection, inviting you to understand the intricate relationship between advertising and society in Singapore.\u003c\/p\u003e","brand":"Akshata Ramchandra Patkar","offers":[{"title":"Default Title","offer_id":50941512253782,"sku":"9789814794671","price":18.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789814794671.jpg?v=1753930072"},{"product_id":"fascinate-revised-and-updated-9780062206480","title":"Fascinate, Revised and Updated","description":"\u003cp\u003eDiscover the secrets of allure and attraction in \"Fascinate, Revised and Updated\" by Sally Hogshead, a must-read for marketers and brand enthusiasts alike. Published in 2016, this insightful book spans 352 pages and dives deep into the psychological aspects of marketing and advertising. Hogshead poses intriguing questions: Why is Jägermeister a beloved brand despite its polarizing taste? What compels women to invest more in fascination than in food and fashion? And how can your brand become utterly irresistible? Through her expert analysis, Hogshead provides a compelling framework that empowers readers to captivate any audience. Learn how to harness the power of fascination and transform your brand into an object of desire. Perfect for anyone looking to elevate their marketing strategy, this revised edition is essential for understanding the art of persuasion in today's competitive landscape.\u003c\/p\u003e","brand":"Sally Hogshead","offers":[{"title":"Default Title","offer_id":50943805686102,"sku":"9780062206480","price":23.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780062206480.jpg?v=1753941105"},{"product_id":"advertising-account-planning-9780765640369","title":"Advertising Account Planning","description":"\u003cp\u003eDiscover the essential role of account planning in the advertising world with \u003cstrong\u003eAdvertising Account Planning\u003c\/strong\u003e by \u003cstrong\u003eLarry D. Kelley\u003c\/strong\u003e. Published in 2014, this insightful book spans 262 pages and serves as a concise yet comprehensive guide for both students and professionals in the field. The latest edition has been thoughtfully updated to include new topics and enhanced content, reflecting valuable feedback from students, instructors, and industry practitioners. Whether you are looking to deepen your understanding of advertising campaigns or seeking practical strategies for effective account planning, this book is an indispensable resource. Dive into the intricacies of account planning and elevate your advertising expertise with Kelley’s expert insights.\u003c\/p\u003e","brand":"Larry D. Kelley","offers":[{"title":"Default Title","offer_id":50947556704598,"sku":"9780765640369","price":84.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765640369.jpg?v=1753955289"},{"product_id":"fading-london-9780750992596","title":"Fading London","description":"\u003cp\u003eDiscover the charm of London through \"Fading London,\" a captivating book by Helen Cox, published in 2019. This unique pictorial and historical guide takes you on a visual journey, showcasing the city's old brick advertisements that tell stories of the past. As you turn the pages, you'll uncover the rich tapestry of London's advertising heritage, offering insights into its cultural evolution. Perfect for history buffs, art enthusiasts, and anyone with a love for the vibrant narratives embedded in urban landscapes, \"Fading London\" is a must-have addition to your collection. With its engaging content and stunning visuals, this book invites you to explore the fading remnants of a bygone era in one of the world's most iconic cities. Don't miss your chance to own this remarkable piece of literature that celebrates London's history and art.\u003c\/p\u003e","brand":"Helen Cox","offers":[{"title":"Default Title","offer_id":50947900375382,"sku":"9780750992596","price":23.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750992596.jpg?v=1753956232"},{"product_id":"art-of-client-service-9781119227823","title":"Art of Client Service","description":"\u003cp\u003eDiscover the secrets to outstanding client service with \u003cstrong\u003eArt of Client Service\u003c\/strong\u003e by \u003cstrong\u003eRobert Solomon\u003c\/strong\u003e. Published in 2016, this insightful book spans 288 pages and serves as a practical guide for professionals in advertising and marketing. Solomon, a seasoned expert in client relations, challenges the notion that exceptional service is an elusive goal. Instead, he presents clear, actionable methods that can be easily implemented to enhance your client interactions and drive more effective results. Whether you're a seasoned professional or just starting out, this book is an invaluable resource for anyone looking to elevate their client service skills. Don't miss the opportunity to learn from one of the industry's leading voices and transform your approach to client relations today!\u003c\/p\u003e","brand":"Robert Solomon","offers":[{"title":"Default Title","offer_id":50948100358486,"sku":"9781119227823","price":30.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119227823.jpg?v=1753956839"},{"product_id":"22-immutable-laws-of-branding-9781861976055","title":"22 Immutable Laws Of Branding","description":"\u003cp\u003eDiscover the essential principles of successful branding with \u003cstrong\u003e22 Immutable Laws Of Branding\u003c\/strong\u003e by \u003cstrong\u003eAl Ries\u003c\/strong\u003e. Published in 2000, this insightful book spans 192 pages and offers a deep dive into the world of brand management. In today’s competitive marketplace, establishing your product or service as a recognized brand is crucial for standing out. Al Ries simplifies complex branding theories and provides actionable strategies to elevate your brand. By analyzing iconic brands like Coca-Cola and Xerox, this book reveals time-tested tactics that can help you create a powerful brand identity. Whether you're a marketer, business owner, or simply interested in the art of branding, this book is a must-read for anyone looking to enhance their decision-making and management skills in the realm of brand name products.\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":50961554833750,"sku":"9781861976055","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861976055.jpg?v=1754063765"},{"product_id":"scientific-advertising-9780486836058","title":"Scientific Advertising","description":"\u003cp\u003e\u003cstrong\u003eScientific Advertising\u003c\/strong\u003e by Claude C. Hopkins.\u003c\/p\u003e\n\u003cp\u003ePublished by Dover Publications, Incorporated, (2019), 112 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Advertising.\u003c\/p\u003e","brand":"Claude C. Hopkins","offers":[{"title":"Default Title","offer_id":50962142560598,"sku":"9780486836058","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780486836058.jpg?v=1754069130"},{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-9780071359160","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition","description":"\u003cp\u003eDiscover the groundbreaking insights of Al Ries in the \u003cstrong\u003e20th Anniversary Edition\u003c\/strong\u003e of \u003cem\u003ePositioning: The Battle for Your Mind\u003c\/em\u003e. This essential read, published in 2000, has transformed the landscape of marketing strategy for business and marketing professionals around the globe. With 272 pages of invaluable knowledge, Ries offers a fresh perspective on how to effectively position your brand in a competitive marketplace.\u003c\/p\u003e \u003cp\u003eJoin the ranks of tens of thousands of Ries and Trout enthusiasts who have benefited from this classic text. Whether you're involved in advertising, promotion, or product management, this book is a must-have resource that will enhance your understanding of marketing dynamics and help you craft compelling strategies. Don't miss out on the opportunity to elevate your marketing game with this influential work!\u003c\/p\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":50967283335510,"sku":"9780071359160","price":25.91,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071359160.jpg?v=1754113919"},{"product_id":"dont-mess-with-the-logo-9780273714200","title":"Don't Mess with the Logo","description":"\u003cp\u003e\u003cstrong\u003eDon't Mess with the Logo\u003c\/strong\u003e by Jon Edge.\u003c\/p\u003e\n\u003cp\u003ePublished by Prentice Hall\/Financial Times, (2009), 240 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Brand name products, Branding (Marketing), Advertising, Marketing.\u003c\/p\u003e","brand":"Jon Edge","offers":[{"title":"Default Title","offer_id":50970850197846,"sku":"9780273714200","price":20.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273714200.jpg?v=1754135226"},{"product_id":"creative-strategy-and-the-business-of-design-9781440341557","title":"Creative Strategy and the Business of Design","description":"\u003cp\u003eDiscover the essential guide for designers with \"Creative Strategy and the Business of Design\" by Douglas Davis, a renowned Professor of Advertising. Published in 2023, this insightful book spans 208 pages and delves into the critical intersection of design, business, and marketing. Davis equips designers with the knowledge needed to navigate the complexities of the design industry, enabling them to develop innovative strategies that lead to successful outcomes. Whether you're a seasoned professional or just starting your journey in design, this book provides valuable insights on how to align creative vision with business objectives. Enhance your understanding of the commercial art landscape and elevate your design practice with practical advice and expert perspectives from one of the leading voices in advertising. Perfect for anyone looking to thrive in the competitive world of design.\u003c\/p\u003e","brand":"Davis, Douglas (Professor of Advertising)","offers":[{"title":"Default Title","offer_id":50976314753366,"sku":"9781440341557","price":27.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781440341557.jpg?v=1754191570"},{"product_id":"airline-maps-9780241434123","title":"Airline Maps","description":"\u003cp\u003eDiscover the captivating world of aviation history with \u003cstrong\u003eAirline Maps\u003c\/strong\u003e by \u003cstrong\u003eMark Ovenden\u003c\/strong\u003e. Published in 2019, this beautifully illustrated book spans 144 pages, showcasing a stunning collection of airline route maps that transport readers through a century of passenger flight. Each page features hundreds of images, capturing the evolution of air travel from simple route trajectories to intricately detailed bird's-eye views of landscapes below.\u003c\/p\u003e \u003cp\u003eExplore the fascinating advertisements from the early days of scheduled commercial flights, highlighting a limited number of destinations alongside breathtaking countryside visuals and classic biplane graphics. \u003cstrong\u003eAirline Maps\u003c\/strong\u003e is not just a visual treat; it’s a journey through the history of airlines and air travel that will appeal to aviation enthusiasts and map lovers alike. Don’t miss your chance to own this unique piece of art and history!\u003c\/p\u003e","brand":"Mark Ovenden","offers":[{"title":"Default Title","offer_id":50978231484758,"sku":"9780241434123","price":23.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780241434123.jpg?v=1754228222"},{"product_id":"crystallizing-public-opinion-9780486836584","title":"Crystallizing Public Opinion","description":"\u003cp\u003eDiscover the foundational insights of public relations with \u003cstrong\u003eCrystallizing Public Opinion\u003c\/strong\u003e by \u003cstrong\u003eEdward L. Bernays\u003c\/strong\u003e. Published in 2019, this 144-page book delves into the intricate processes that shape public opinion. As a pioneer in the field, Bernays explains how surveys, endorsements from opinion leaders, celebrities, and experts are utilized to influence societal perceptions. This classic work, originally released in 1923, remains relevant today, offering valuable strategies for understanding and navigating the dynamics of publicity and social psychology. Whether you're a marketing professional, a student of communication, or simply curious about the power of public opinion, this book is an essential read. Enhance your knowledge and skills in public relations with Bernays' timeless wisdom.\u003c\/p\u003e","brand":"Edward L. Bernays","offers":[{"title":"Default Title","offer_id":50978316779862,"sku":"9780486836584","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780486836584.jpg?v=1754229123"},{"product_id":"advertising-effect-how-to-change-behaviour-9780195593921","title":"Advertising Effect: How to Change Behaviour","description":"\u003cp\u003eDiscover the transformative power of advertising in \"Advertising Effect: How to Change Behaviour\" by Adam Ferrier. Published in 2014, this insightful book delves into the intricate relationship between advertising and consumer behavior, exploring the psychological principles that drive decision-making. With 240 pages of compelling content, Ferrier, a renowned expert in the field, provides readers with a comprehensive understanding of how effective advertising can shape perceptions and influence choices. Whether you're a marketing professional, a student of psychology, or simply curious about the impact of advertising, this book is an essential read. Enhance your knowledge and discover strategies to leverage advertising for behavior change today!\u003c\/p\u003e","brand":"Adam Ferrier","offers":[{"title":"Default Title","offer_id":50987423334742,"sku":"9780195593921","price":32.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780195593921.jpg?v=1754318994"},{"product_id":"conquest-of-cool-9780226260129","title":"Conquest of Cool","description":"\u003cp\u003eDiscover the fascinating intersection of youth culture and the advertising world in \u003cstrong\u003eConquest of Cool\u003c\/strong\u003e by Thomas Frank. Published in 1998, this compelling book explores how the vibrant youth counterculture of the 1960s was not only a revolutionary movement but also embraced by unexpected partners like the advertising industry and the men’s clothing sector. Frank delves into how advertisers celebrated youthful rebellion and promoted themes of defiance, ultimately shaping consumer culture. With 322 pages of insightful analysis, this book is a must-read for anyone interested in the dynamics of business, cultural studies, and social history during a transformative decade. Dive into the complexities of how the ideals of the youth were co-opted by commercial interests, and gain a deeper understanding of the era's impact on contemporary advertising and consumer behavior.\u003c\/p\u003e","brand":"Thomas Frank","offers":[{"title":"Default Title","offer_id":50999181869398,"sku":"9780226260129","price":23.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780226260129.jpg?v=1754438141"},{"product_id":"viral-loop-9780340918692","title":"Viral Loop","description":"\u003cp\u003eDiscover the secrets behind the success of internet giants with \u003cstrong\u003eViral Loop\u003c\/strong\u003e by Adam Penenberg. Published in 2010, this groundbreaking book delves into the innovative business models that have catapulted companies like YouTube, Google, Facebook, and MySpace to global prominence. Spanning 288 pages, Penenberg expertly unpacks the concept of viral marketing, offering insights that are essential for anyone interested in advertising and internet marketing. Whether you're a budding entrepreneur or a seasoned marketer, \u003cstrong\u003eViral Loop\u003c\/strong\u003e provides valuable strategies to harness the power of viral growth. Don't miss your chance to learn from one of the industry's foremost experts!\u003c\/p\u003e","brand":"Adam Penenberg","offers":[{"title":"Default Title","offer_id":51013250908502,"sku":"9780340918692","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780340918692.jpg?v=1754558925"},{"product_id":"perfect-pitch-9780471789765","title":"Perfect Pitch","description":"\u003cp\u003eDiscover the art of persuasion with \u003cstrong\u003ePerfect Pitch\u003c\/strong\u003e by bestselling author \u003cstrong\u003eJon Steel\u003c\/strong\u003e. Published in 2006, this insightful book spans 288 pages and is a must-read for advertising professionals eager to enhance their presentation and selling skills. Jon Steel expertly reveals how the principles of advertising research and planning can be effectively applied to the crucial task of presenting ideas. Unlike other books that offer generic tips on persuasion, \u003cem\u003ePerfect Pitch\u003c\/em\u003e is uniquely tailored for those in the advertising industry who need to sell their ideas to succeed. Whether you're pitching to clients or colleagues, this book provides invaluable strategies to ensure your concepts resonate and captivate your audience. Elevate your presentation game and learn how to make your ideas irresistible with \u003cstrong\u003ePerfect Pitch\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Jon Steel","offers":[{"title":"Default Title","offer_id":51015174390102,"sku":"9780471789765","price":30.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780471789765.jpg?v=1754572867"},{"product_id":"differentiate-or-die-9780470223390","title":"Differentiate or Die","description":"\u003cp\u003eDiscover the essential marketing insights in \u003cstrong\u003eDifferentiate or Die\u003c\/strong\u003e by Jack Trout, published in 2008. This influential book, spanning 272 pages, emphasizes the critical importance of differentiation in today’s competitive business landscape. Renowned as one of the best marketing books ever written, it provides readers with practical strategies to stand out in a crowded market. Jack Trout, a leading authority in marketing, shares valuable lessons on how to effectively position your brand and attract customers. Whether you are a business owner, marketer, or student of economics, this book is a must-read for anyone looking to enhance their marketing skills and drive success. Elevate your understanding of advertising, brand management, and competition with this timeless guide. Don’t miss the opportunity to learn from one of the greats in the field!\u003c\/p\u003e","brand":"Jack Trout","offers":[{"title":"Default Title","offer_id":51022270038358,"sku":"9780470223390","price":25.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470223390.jpg?v=1754677141"},{"product_id":"101-things-i-learned-in-advertising-school-9780451496713","title":"101 Things I Learned in Advertising School","description":"\u003cp\u003e\u003cstrong\u003e101 Things I Learned in Advertising School\u003c\/strong\u003e by Matthew Frederick, Tracy Arrington.\u003c\/p\u003e\n\u003cp\u003ePublished by Crown Publishing Group, (2018), 216 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Advertising, Study and teaching, BUSINESS \u0026amp; ECONOMICS, Advertising \u0026amp; Promotion.\u003c\/p\u003e","brand":"Matthew Frederick","offers":[{"title":"Default Title","offer_id":51023278735702,"sku":"9780451496713","price":18.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780451496713.jpg?v=1754690729"},{"product_id":"decoding-advertisements-9780714526157","title":"Decoding Advertisements","description":"\u003cp\u003eDiscover the captivating insights of Judith Williamson in her thought-provoking book, \u003cstrong\u003eDecoding Advertisements\u003c\/strong\u003e, published in 2025. This 180-page exploration delves into the intricate world of advertising, going beyond mere criticism of deceitful practices. Instead, Williamson examines the undeniable allure of advertisements through over a hundred vivid illustrations, revealing their powerful impact on consumer behavior.\u003c\/p\u003e \n\n\u003cp\u003eWilliamson articulates how advertisements not only serve to entice us into purchasing products but also play a crucial ideological role in shaping our identities as individuals. By engaging with this book, readers will gain a deeper understanding of the complex relationship between advertising and the economic structures that underpin our society. Perfect for those interested in advertising, business economics, and communication studies, \u003cstrong\u003eDecoding Advertisements\u003c\/strong\u003e is a must-read for anyone looking to navigate the persuasive landscape of modern marketing.\u003c\/p\u003e","brand":"Judith Williamson","offers":[{"title":"Default Title","offer_id":51030089302358,"sku":"9780714526157","price":22.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780714526157.jpg?v=1754796699"},{"product_id":"classic-perfume-advertising-1920-1970-9780764327414","title":"Classic Perfume Advertising: 1920-1970","description":"\u003cp\u003eDiscover the enchanting world of fragrance with \"Classic Perfume Advertising: 1920-1970\" by Jacqueline Johnson. Published in 2007, this captivating book spans 192 pages, showcasing the artistry behind perfume advertisements from a transformative era in the beauty industry.\u003c\/p\u003e \n\n\u003cp\u003eDelve into the history of iconic perfume houses such as Guerlain, Schiaparelli, and Lanvin, and see how they transformed marketing through innovative advertising. This collection not only highlights the evolution of branding but also features works from renowned artists who brought these vibrant campaigns to life. Each image captures the essence of a bygone era, reflecting the glamour and sophistication that defined the 20th century.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a collector of antiques, a fashion aficionado, or simply intrigued by commercial art, \"Classic Perfume Advertising: 1920-1970\" is a must-have addition to your library. Explore the captivating intersection of art and advertising while gaining insight into the fragrances that shaped a century.\u003c\/p\u003e","brand":"Jacqueline Johnson","offers":[{"title":"Default Title","offer_id":51057303388502,"sku":"9780764327414","price":46.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780764327414.jpg?v=1755145033"},{"product_id":"fashion-brands-9780749464462","title":"Fashion Brands","description":"\u003cp\u003eDiscover the fascinating world of fashion branding with \u003cstrong\u003eFashion Brands\u003c\/strong\u003e by Mark Tungate. Published in 2012, this insightful book delves into the strategies that marketers and branding experts use to transform clothing and accessories into coveted objects of desire. Spanning 240 pages, Tungate provides a practical guide that uncovers the intricacies of fashion merchandising and the powerful impact of advertising in the fashion industry. Whether you're a fashion enthusiast, a marketing professional, or simply curious about the allure of style, this book offers valuable insights into how brands create their identity and influence consumer behavior. Enhance your understanding of fashion branding and elevate your appreciation for the art of marketing with this essential read.\u003c\/p\u003e","brand":"Mark Tungate","offers":[{"title":"Default Title","offer_id":51064153932118,"sku":"9780749464462","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749464462.jpg?v=1755258305"},{"product_id":"audio-branding-9780749478575","title":"Audio Branding","description":"\u003cp\u003eDiscover the innovative world of sound marketing with \"Audio Branding\" by Laurence Minsky. Published in 2017, this insightful book spans 232 pages and offers a comprehensive guide to creating a unique audio language that enhances your brand identity. Minsky provides a step-by-step approach, enriched with real-life examples and the latest research in the field of audio branding. Whether you're in advertising, work with audio-visual equipment, or are keen on understanding the psychological aspects of music in branding, this book is an essential resource. Dive into the auditory dimensions of branding and learn how to effectively weave sound into your marketing strategy to leave a lasting impression. Unlock the potential of audio branding and elevate your brand's presence in the marketplace.\u003c\/p\u003e","brand":"Laurence Minsky","offers":[{"title":"Default Title","offer_id":51072510853462,"sku":"9780749478575","price":42.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749478575.jpg?v=1755377261"},{"product_id":"hidden-persuaders-9780978843106","title":"Hidden Persuaders","description":"\u003cp\u003eDiscover the groundbreaking insights of Vance Packard in \u003cstrong\u003eHidden Persuaders\u003c\/strong\u003e, a compelling exploration of the hidden forces that shape consumer behavior and influence decision-making. Originally published in 1957, this influential book has been reissued by the publisher in 2007, featuring 200 pages of thought-provoking content that remains relevant today.\u003c\/p\u003e \n\n\u003cp\u003ePackard's work demystifies the intricate and often manipulative arts of advertising, revealing how manufacturers, politicians, and fundraisers strive to mold the American psyche. With praise from esteemed sources like \u003cem\u003eThe New York Times Book Review\u003c\/em\u003e and \u003cem\u003eThe New Yorker\u003c\/em\u003e, this book is described as \"fascinating, entertaining, and thought-stimulating,\" making it a must-read for anyone interested in advertising, psychology, and the media's impact on society.\u003c\/p\u003e \n\n\u003cp\u003eJoin the conversation about consumer culture and the psychological aspects of persuasion with \u003cstrong\u003eHidden Persuaders\u003c\/strong\u003e—a timeless classic that continues to resonate in our modern world.\u003c\/p\u003e","brand":"Vance Packard","offers":[{"title":"Default Title","offer_id":51078191579478,"sku":"9780978843106","price":18.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780978843106.jpg?v=1755488996"},{"product_id":"made-you-look-9781554515608","title":"Made You Look","description":"\u003cp\u003eDiscover the essential survival guide for kids navigating the world of advertising with \u003cstrong\u003eMade You Look\u003c\/strong\u003e by \u003cstrong\u003eShari Graydon\u003c\/strong\u003e. This revised and updated edition, published in 2013, spans 160 pages and is designed to empower young readers in the digital age. With ads infiltrating every aspect of their lives—whether on social media, within video games, or through targeted messages on their phones—children are increasingly targeted by marketing strategies. However, \u003cstrong\u003eMade You Look\u003c\/strong\u003e equips them with the tools and knowledge to recognize and combat these pervasive messages. For over a decade, this insightful book has served as a vital resource, helping kids develop critical thinking skills and become savvy consumers. Join the movement to reclaim power from advertising and ensure that kids can confidently navigate their media landscape.\u003c\/p\u003e","brand":"Shari Graydon","offers":[{"title":"Default Title","offer_id":51194131513686,"sku":"9781554515608","price":15.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781554515608.jpg?v=1756699509"},{"product_id":"rebel-sell-9781841126555","title":"Rebel Sell","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eRebel Sell\u003c\/strong\u003e by \u003cstrong\u003eJoseph Heath\u003c\/strong\u003e, a compelling critique that challenges the prevailing myths surrounding counterculture. Published in 2006, this thought-provoking book spans 384 pages and offers a fresh perspective on the intersection of advertising, consumption, and social dynamics. Heath, along with co-author Andrew Potter, delves into the misconceptions of radical political and economic thought, making this work a must-read for anyone interested in cultural criticism. With its engaging narrative and sharp analysis, \u003cstrong\u003eRebel Sell\u003c\/strong\u003e stands as one of the most provocative books since \u003cem\u003eNo Logo\u003c\/em\u003e. Whether you're a student of sociology, marketing, or simply curious about the social aspects of consumption, this book will ignite your understanding of the forces shaping our world.\u003c\/p\u003e","brand":"Joseph Heath","offers":[{"title":"Default Title","offer_id":51217224761686,"sku":"9781841126555","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781841126555.jpg?v=1756918418"},{"product_id":"building-brand-communities-9781523086610","title":"Building Brand Communities","description":"\u003cp\u003eDiscover the power of authentic brand communities in \u003cstrong\u003eBuilding Brand Communities\u003c\/strong\u003e by \u003cstrong\u003eCarrie Melissa Jones\u003c\/strong\u003e. Published in 2020, this insightful book spans 240 pages, providing a deep dive into the essential elements that foster genuine connections between brands and their audiences. Jones emphasizes that a thriving community goes beyond mere transactions; it is built on mutual concern, shared values, and collective experiences. Smart organizations understand that nurturing these relationships is crucial for achieving remarkable outcomes. Unfortunately, many still rely on superficial connections, missing the opportunity to cultivate loyalty and engagement. This book serves as a guide for businesses looking to create meaningful communities that drive success and foster lasting relationships. Ideal for marketers, entrepreneurs, and anyone interested in enhancing brand loyalty, \u003cstrong\u003eBuilding Brand Communities\u003c\/strong\u003e is a must-read for those aiming to unlock the full potential of their brand.\u003c\/p\u003e","brand":"Carrie Melissa Jones","offers":[{"title":"Default Title","offer_id":51239115587926,"sku":"9781523086610","price":35.34,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781523086610.jpg?v=1757147443"},{"product_id":"promoting-fashion-9781786272157","title":"Promoting Fashion","description":"\u003cp\u003eDiscover the exciting world of fashion marketing with \u003cstrong\u003ePromoting Fashion\u003c\/strong\u003e by \u003cstrong\u003eBarbara Graham\u003c\/strong\u003e. Published in 2018, this insightful book spans 224 pages and offers a comprehensive look into the dynamic landscape of fashion promotion. Graham emphasizes the importance of placing the consumer at the center of brand development, guiding readers through the essential strategies for creating a lasting connection with their audience.\u003c\/p\u003e \u003cp\u003eExplore a variety of advertising campaigns, both traditional and digital, as well as innovative public relations and promotional techniques. This book is an invaluable resource for anyone looking to enhance their knowledge in fashion merchandising and sales promotion. Whether you're a marketing professional or a fashion enthusiast, \u003cstrong\u003ePromoting Fashion\u003c\/strong\u003e equips you with the tools needed to effectively communicate your brand message and thrive in a competitive market.\u003c\/p\u003e","brand":"Barbara Graham","offers":[{"title":"Default Title","offer_id":51248628400470,"sku":"9781786272157","price":29.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781786272157.jpg?v=1757273889"},{"product_id":"psychology-of-advertising-9780367346393","title":"Psychology of Advertising","description":"\u003cp\u003eThe Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.\u003c\/p\u003e","brand":"Bob M. Fennis","offers":[{"title":"Default Title","offer_id":51302916751702,"sku":"9780367346393","price":38.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367346393.jpg?v=1757728506"},{"product_id":"advertising-by-design-9781119691495","title":"Advertising by Design","description":"\u003cp\u003e\u003cstrong\u003eAdvertising by Design\u003c\/strong\u003e by Robin Landa.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley \u0026amp; Sons, Limited, John, (2021), 288 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Creative ability in business, Advertising.\u003c\/p\u003e","brand":"Robin Landa","offers":[{"title":"Default Title","offer_id":51313247748438,"sku":"9781119691495","price":75.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119691495.jpg?v=1757836413"},{"product_id":"advertising-and-promotion-9781529718508","title":"Advertising and Promotion","description":"\u003cp\u003eDiscover the innovative world of marketing with \u003cstrong\u003eAdvertising and Promotion\u003c\/strong\u003e by \u003cstrong\u003eChris Hackley\u003c\/strong\u003e. Released in 2021, this comprehensive book spans 424 pages, providing a concise yet creative perspective on the essential principles of advertising and promotion. This new edition delves deeper into the realms of digital and social media marketing, ensuring that readers are equipped with the latest insights and strategies. With an expanded collection of visual examples and case studies, Hackley enhances the learning experience, making complex concepts accessible and engaging. Whether you're a marketing professional, a student, or simply interested in the dynamic field of commerce, this book is an invaluable resource that will enrich your understanding of modern advertising techniques. Don't miss out on the opportunity to elevate your marketing knowledge with this essential guide!\u003c\/p\u003e","brand":"Chris Hackley","offers":[{"title":"Minkštas viršelis","offer_id":51333567218006,"sku":"9781529718508","price":82.44,"currency_code":"EUR","in_stock":true},{"title":"Kietas viršelis","offer_id":53029437931862,"sku":"9781529718515","price":201.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781529718508.jpg?v=1758045239"},{"product_id":"for-immediate-release-9781953295095","title":"For Immediate Release","description":"\u003cp\u003eDiscover the power of effective communication with \u003cstrong\u003eFor Immediate Release\u003c\/strong\u003e by Ronn Torossian, published in 2021. In this insightful book, Torossian, the owner of a top 50 PR agency, emphasizes the necessity for businesses to communicate swiftly and effectively to thrive in today's competitive landscape. With 288 pages of valuable content, this guide explores how strategic public relations can achieve results at a fraction of the cost of traditional marketing and advertising campaigns.\u003c\/p\u003e \u003cp\u003eLearn how to define your brand, engage with the media, and navigate public perception—all while maintaining the loyalty of your customers. Torossian also shares strategies for resolving crises efficiently, ensuring your business remains resilient. Whether you're a business owner, marketer, or aspiring PR professional, \u003cstrong\u003eFor Immediate Release\u003c\/strong\u003e is an essential resource for mastering the art of communication.\u003c\/p\u003e","brand":"Ronn Torossian","offers":[{"title":"Default Title","offer_id":51334255608150,"sku":"9781953295095","price":23.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781953295095.jpg?v=1758052747"},{"product_id":"when-the-headline-is-you-9780470543948","title":"When the Headline Is You","description":"\u003cp\u003eDiscover effective strategies for navigating media interactions with \"When the Headline Is You\" by Jeff Ansell. Published in 2010, this insightful book spans 256 pages and serves as an essential guide for leaders, executives, and professionals who face the spotlight of public attention. Award-winning journalist and seasoned Fortune 500 consultant Jeff Ansell shares proven techniques for managing various media encounters, ensuring you can confidently handle interviews and publicity opportunities. Whether you're looking to enhance your public relations skills or simply want to understand the dynamics of media interaction, this book is a valuable resource. Equip yourself with the knowledge to turn challenging media situations into advantageous moments. Don't miss the chance to learn from an expert in the field!\u003c\/p\u003e","brand":"Jeff Ansell","offers":[{"title":"Default Title","offer_id":51377714889046,"sku":"9780470543948","price":27.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470543948.jpg?v=1758499852"},{"product_id":"fashion-film-9780857857002","title":"Fashion Film","description":"\u003cp\u003eDiscover the captivating world of fashion through the lens of cinema with \u003cstrong\u003eFashion Film\u003c\/strong\u003e by \u003cstrong\u003eNick Rees-Roberts\u003c\/strong\u003e. Published in 2018, this insightful book spans 240 pages, offering a comprehensive exploration of how the moving image has transformed marketing strategies within the luxury fashion industry. Rees-Roberts delves into the pivotal role that film plays in shaping visual identities and enhancing brand awareness in today's digital landscape.\u003c\/p\u003e \u003cp\u003eAs the first detailed study of its kind, \u003cstrong\u003eFashion Film\u003c\/strong\u003e investigates the dynamic interplay between fashion imagery and digital culture. This groundbreaking work combines interdisciplinary analysis, making it essential reading for anyone interested in the evolution of fashion merchandising, advertising, and photography. Immerse yourself in the spectacle of contemporary fashion and understand how the moving image continues to redefine the industry.\u003c\/p\u003e","brand":"Nick Rees-Roberts","offers":[{"title":"Default Title","offer_id":51409653694806,"sku":"9780857857002","price":33.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780857857002.jpg?v=1758814453"},{"product_id":"branding-for-dummies-9781118958087","title":"Branding For Dummies","description":"\u003cp\u003eUnlock the secrets of successful branding with \u003cstrong\u003eBranding For Dummies\u003c\/strong\u003e by Bill Chiaravalle. Published in 2015, this comprehensive guide spans 384 pages, providing essential insights for businesses of all sizes—whether you're a local startup or a global enterprise. This updated edition covers the complete branding process, from creation and management to differentiation and licensing. Learn how to effectively leverage your brand to stand out in a competitive market. With practical tips and strategies, \u003cstrong\u003eBranding For Dummies\u003c\/strong\u003e equips you with the knowledge to build, enhance, and sustain a powerful brand identity. Elevate your business and connect with your audience like never before!\u003c\/p\u003e","brand":"Bill Chiaravalle","offers":[{"title":"Default Title","offer_id":51420428337494,"sku":"9781118958087","price":19.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118958087.jpg?v=1758919125"},{"product_id":"advertising-the-uneasy-persuasion-9781138966185","title":"Advertising, The Uneasy Persuasion","description":"\u003cp\u003eWhat does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? \u003ci\u003eAdvertising, the Uneasy Persuasion\u003c\/i\u003e is a clear-eyed account of advertising as both business and social institution.\u003c\/p\u003e \u003cp\u003eInstead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.\u003c\/p\u003e \u003cp\u003e'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFirst published in 1984.\u003c\/p\u003e","brand":"Michael Schudson","offers":[{"title":"Default Title","offer_id":51421375758678,"sku":"9781138966185","price":61.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138966185.jpg?v=1758929933"},{"product_id":"from-those-wonderful-folks-who-gave-you-pearl-harbor-9781847679536","title":"From Those Wonderful Folks Who Gave You Pearl Harbor","description":"\u003cp\u003eDiscover the vibrant world of 1960s advertising through the eyes of Jerry Della Femina in his captivating book, \u003cstrong\u003eFrom Those Wonderful Folks Who Gave You Pearl Harbor\u003c\/strong\u003e. Published in 2010, this engaging read spans 288 pages and offers a sharp, humorous, and delightfully gossipy look at the golden era of advertising in New York City. Della Femina shares behind-the-scenes anecdotes that inspired the acclaimed TV series \u003cem\u003eMAD MEN\u003c\/em\u003e, providing readers with an insider's perspective on the creative minds that shaped the industry. Whether you're an advertising professional, a fan of television history, or simply looking for an entertaining memoir, this book is a must-read. Dive into the fascinating tales of the advertising world and relive the charm and chaos of a bygone era.\u003c\/p\u003e","brand":"Jerry Della Femina","offers":[{"title":"Default Title","offer_id":51464604189014,"sku":"9781847679536","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781847679536.jpg?v=1759347066"},{"product_id":"social-media-campaigns-9780367896201","title":"Social Media Campaigns","description":"\u003cp\u003eDiscover the essential elements of effective social media marketing with \u003cstrong\u003eSocial Media Campaigns\u003c\/strong\u003e by \u003cstrong\u003eCarolyn Mae Kim\u003c\/strong\u003e. Published in 2020, this informative guide spans 210 pages, offering readers a comprehensive understanding of building one-to-one connections with brands through social media platforms. In this second edition, Kim presents a clear four-step process designed to help you create and launch successful social media campaigns that resonate with your target audience. Whether you're a marketer, entrepreneur, or business owner, this book provides the strategies and insights you need to navigate the ever-evolving landscape of social media. Elevate your marketing skills and enhance your brand's online presence with expert advice from a leading authority in the field. Don't miss out on the opportunity to transform your social media approach with this valuable resource!\u003c\/p\u003e","brand":"Carolyn Mae Kim","offers":[{"title":"Default Title","offer_id":51507995345238,"sku":"9780367896201","price":38.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367896201.jpg?v=1759857121"},{"product_id":"introduction-to-advertising-9780367441999","title":"Introduction to Advertising","description":"\u003cp\u003eThis book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.\u003c\/p\u003e","brand":"Emmanuel Mogaji","offers":[{"title":"Default Title","offer_id":51520801309014,"sku":"9780367441999","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367441999.jpg?v=1759965235"},{"product_id":"alina-wheeler-john-wiley-sons-inc-designing-brand-identity-a-comprehensive-guide-to-the-world-of-brands-and-branding-9781119984818","title":"Designing Brand Identity, A Comprehensive Guide to the World of Brands and Branding","description":"\u003cp\u003e\u003cstrong\u003eDesigning Brand Identity, A Comprehensive Guide to the World of Brands and Branding\u003c\/strong\u003e by Alina Wheeler.\u003c\/p\u003e\n\u003cp\u003ePublished by Wiley \u0026amp; Sons, Limited, John, (2024), 352 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Branding (Marketing), Brand name products, Design, Advertising.\u003c\/p\u003e","brand":"Alina Wheeler","offers":[{"title":"Default Title","offer_id":51931908833622,"sku":"9781119984818","price":49.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781119984818.jpg?v=1763852581"},{"product_id":"paul-feldwick-troubador-publishing-anatomy-of-humbug-how-to-think-differently-about-advertising-9781784621926","title":"Anatomy of Humbug, How to Think Differently About Advertising","description":"\u003cp\u003eDiscover the intriguing world of advertising with \"Anatomy of Humbug: How to Think Differently About Advertising\" by Paul Feldwick. Published in 2015, this thought-provoking book spans 256 pages and challenges conventional wisdom surrounding marketing strategies. Feldwick delves into fundamental questions about how advertising truly functions: Must it always capture conscious attention to convey a Unique Selling Proposition, or does it subtly embed emotional associations within our subconscious? Perhaps it’s about achieving fame, or maybe something entirely different. This engaging exploration encourages readers to rethink their perceptions of advertising and understand its deeper implications. Ideal for marketing professionals, students, and anyone interested in the psychology behind advertising, this book is a must-read for those looking to enhance their understanding of this dynamic field.\u003c\/p\u003e","brand":"Paul Feldwick","offers":[{"title":"Default Title","offer_id":51960221434198,"sku":"9781784621926","price":21.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781784621926.jpg?v=1764128304"},{"product_id":"karen-nelson-field-springer-verlag-singapore-attention-economy-and-how-media-works-simple-truths-for-marketers-9789811515392","title":"Attention Economy and How Media Works, Simple Truths for Marketers","description":"\u003cp\u003eDiscover the insights of Karen Nelson-Field in her compelling book, \u003cstrong\u003eAttention Economy and How Media Works: Simple Truths for Marketers\u003c\/strong\u003e, published in 2020. With 152 pages of thought-provoking content, this essential read delves into the complexities of today's advertising landscape. In a world overwhelmed by fake news and fleeting information, Nelson-Field provides clarity amidst the chaos, helping marketers navigate the challenges of capturing and retaining audience attention. This book is a must-have for anyone looking to enhance their marketing strategies in an ever-evolving media environment. Equip yourself with the knowledge to thrive in the attention economy and understand the fundamental truths that drive effective marketing.\u003c\/p\u003e","brand":"Karen Nelson-Field","offers":[{"title":"Default Title","offer_id":51978225746262,"sku":"9789811515392","price":41.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789811515392.jpg?v=1764310454"},{"product_id":"rory-sutherland-ebury-publishing-alchemy-the-magic-of-original-thinking-in-a-world-of-mind-numbing-conformity-9780753556528","title":"Alchemy, The Magic of Original Thinking in a World of Mind-Numbing Conformity","description":"\u003cp\u003eAnd why do we prefer stripy toothpaste? In \u003cstrong\u003eAlchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity\u003c\/strong\u003e, author \u003cstrong\u003eRory Sutherland\u003c\/strong\u003e, a TED Talk superstar and Ogilvy advertising legend, uncovers the fascinating alchemy behind original thinking. This insightful book challenges conventional wisdom by demonstrating that abandoning logic and embracing irrationality can lead to innovative solutions for complex problems.\u003c\/p\u003e\n\n\u003cp\u003eSutherland explores key themes such as creativity, advertising, and the psychology of decision-making, illustrating how original thinking can disrupt the monotony of conformity. Readers will discover how to harness their creative potential and rethink traditional approaches to problem-solving.\u003c\/p\u003e\n\n\u003cp\u003ePublished in \u003cstrong\u003e2021\u003c\/strong\u003e, this engaging work is ideal for marketers, entrepreneurs, and anyone interested in enhancing their creative thinking skills. \u003cstrong\u003eAlchemy\u003c\/strong\u003e is a perfect gift for those seeking inspiration and fresh perspectives in both their personal and professional lives.\u003c\/p\u003e","brand":"Rory Sutherland","offers":[{"title":"Default Title","offer_id":52004897980758,"sku":"9780753556528","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753556528.jpg?v=1764674368"},{"product_id":"jonah-berger-simon-schuster-ltd-contagious-how-to-build-word-of-mouth-in-the-digital-age-9781471111709","title":"Contagious, How to Build Word of Mouth in the Digital Age","description":"\u003cp\u003eDiscover the secrets behind making products, ideas, and behaviors truly resonate with audiences in \u003cstrong\u003eContagious: How to Build Word of Mouth in the Digital Age\u003c\/strong\u003e by \u003cstrong\u003eJonah Berger\u003c\/strong\u003e. Published in 2014, this insightful book spans 256 pages and delves into the psychology of why certain things go viral. Berger, a renowned expert in marketing and social influence, shares compelling strategies that can help you harness the power of word-of-mouth in today’s digital landscape. Whether you're a marketer, entrepreneur, or simply curious about the mechanics of social sharing, this book offers actionable insights to elevate your brand and engage your audience effectively. Don’t miss the chance to learn from one of the leading voices in marketing today!\u003c\/p\u003e","brand":"Jonah Berger","offers":[{"title":"Default Title","offer_id":52066926690646,"sku":"9781471111709","price":11.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781471111709.jpg?v=1765490457"}],"url":"https:\/\/www.englishbook.pt\/collections\/reklama.oembed?page=6","provider":"Bookshop","version":"1.0","type":"link"}