{"title":"Slavko Splichal","description":null,"products":[{"product_id":"public-opinion-bloomsbury-publishing-plc-9780847691630-developments-and-controversies-in-the-twentieth-century-slavko-splichal","title":"Public Opinion","description":"\u003cp\u003eDiscover the intricate world of public opinion with \u003cstrong\u003ePublic Opinion\u003c\/strong\u003e by \u003cstrong\u003eSlavko Splichal\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing Plc\u003c\/strong\u003e in 1999, this insightful paperback spans 384 pages, delving into the historical roots and theoretical foundations of 20th-century public opinion concepts. This comprehensive survey explores essential research strategies, including polling techniques and the influential \"spiral of silence\" model, while highlighting the media's pivotal role in shaping and expressing public sentiment. Ideal for students and professionals in communication, political science, and sociology, this book is a vital reference for understanding the dynamics of public opinion in contemporary society. 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This thought-provoking hardback, spanning \u003cstrong\u003e100 pages\u003c\/strong\u003e, delves into the innovative concept of the \"gig public,\" reshaping our understanding of the public's role in a world increasingly influenced by surveillance capitalism and algorithmic governance.\u003c\/p\u003e \n\n\u003cp\u003eSlavko Splichal reaffirms essential critical sociological approaches, particularly focusing on the habitual and contractual roots often overlooked by conventional public sphere theories. This book is a must-read for anyone interested in the intersections of society, technology, and governance, providing a fresh perspective on contemporary issues. 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