{"title":"Socialinis marketingas","description":null,"products":[{"product_id":"how-to-change-the-world-9780195334760","title":"How to Change the World","description":"\u003cp\u003eDiscover the inspiring stories of social entrepreneurs in David Bornstein's \u003cstrong\u003eHow to Change the World\u003c\/strong\u003e. Published in 2007, this compelling book delves into the lives of remarkable individuals who are tackling pressing social and economic issues across the globe. With 384 pages of insightful case studies, Bornstein highlights innovative grassroots approaches that address challenges such as rural poverty in India and discrimination against gypsies in Central Europe. This book not only showcases the power of social action but also serves as a guide for those seeking to make a meaningful impact in their communities. Join the movement for social reform and learn how you can contribute to positive change with the wisdom found in \u003cstrong\u003eHow to Change the World\u003c\/strong\u003e.\u003c\/p\u003e","brand":"David Bornstein","offers":[{"title":"Default Title","offer_id":50967404380502,"sku":"9780195334760","price":18.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780195334760.jpg?v=1754117144"},{"product_id":"strategic-social-marketing-9781526446046","title":"Strategic Social Marketing","description":"\u003cp\u003eAdopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.\u003c\/p\u003e","brand":"Jeff French","offers":[{"title":"Default Title","offer_id":51181680820566,"sku":"9781526446046","price":77.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526446046.jpg?v=1756589981"},{"product_id":"social-marketing-9780273727224","title":"Social Marketing","description":"\u003cp\u003eExplore the dynamic field of social marketing with Lynne Eagle's insightful book, \"Social Marketing.\" Published in 2012 and spanning 368 pages, this comprehensive guide delves into the vital role that social marketing plays in influencing public behavior and promoting healthy choices. As governments, private sectors, and charities increasingly support social marketing initiatives, understanding its complexities can transform the way organizations approach health, lifestyle, and dietary education. Eagle emphasizes that successful social marketing is not a one-size-fits-all approach; rather, it requires tailored strategies that resonate with diverse populations. Whether you are a marketer, educator, or policy maker, this book offers valuable insights and frameworks to navigate the challenges of engaging communities effectively. Don't miss the chance to unlock the potential of social marketing to foster informed choices and improve public health!\u003c\/p\u003e","brand":"Lynne Eagle","offers":[{"title":"Default Title","offer_id":51376966926678,"sku":"9780273727224","price":99.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780273727224.jpg?v=1758491992"},{"product_id":"using-social-marketing-for-public-emergency-preparedness-taylor-francis-ltd-9780765645777-social-change-for-community-resilience-nancy-meyer-emerick","title":"Using Social Marketing for Public Emergency Preparedness","description":"","brand":"Nancy Meyer-Emerick","offers":[{"title":"Default Title","offer_id":52224894665046,"sku":"9780765645777","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765645777.jpg?v=1767738328"},{"product_id":"using-social-marketing-for-public-emergency-preparedness-taylor-francis-ltd-9780765645784-social-change-for-community-resilience-nancy-meyer-emerick","title":"Using Social Marketing for Public Emergency Preparedness","description":"","brand":"Nancy Meyer-Emerick","offers":[{"title":"Default Title","offer_id":52224894697814,"sku":"9780765645784","price":49.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765645784.jpg?v=1767738327"},{"product_id":"tourism-and-social-marketing-taylor-francis-ltd-9780415576666","title":"Tourism and Social Marketing","description":"\u003cp\u003e\u003cstrong\u003eTourism and Social Marketing\u003c\/strong\u003e by Michael Hall red.\u003c\/p\u003e\n\u003cp\u003ePublished by Routledge, (2011), Paperback, 312 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Tourism, Marketing, Social marketing, BUSINESS \u0026amp; ECONOMICS \/ Consumer Behavior.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52226206695766,"sku":"9780415576666","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415576666.jpg?v=1767739790"},{"product_id":"strategic-social-marketing-sage-publications-ltd-9781526446039-for-behaviour-and-social-change-jeff-french","title":"Strategic Social Marketing","description":"\u003cp\u003eAdopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.\u003c\/p\u003e","brand":"Jeff French","offers":[{"title":"Default Title","offer_id":52227724902742,"sku":"9781526446039","price":220.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781526446039.jpg?v=1767742203"},{"product_id":"social-marketing-casebook-sage-publications-ltd-9780857025449-jeff-french","title":"Social Marketing Casebook","description":"\u003cp\u003eDiscover the transformative power of social marketing with the \"Social Marketing Casebook\" by Jeff French, published by Sage Publications Ltd in 2011. This essential paperback spans 280 pages and presents a unique collection of social marketing case studies and vignettes from various global contexts.\u003c\/p\u003e \n\n\u003cp\u003eWith a focus on practical insights and real-world applications, this casebook is perfect for marketers, students, and professionals eager to understand the impact of social marketing on society. Jeff French expertly curates these compelling examples, showcasing successful strategies and innovative approaches that have made a difference in communities worldwide.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are looking to enhance your marketing skills or simply explore the field of social marketing, this comprehensive resource is a must-have for your collection.\u003c\/p\u003e","brand":"Jeff French","offers":[{"title":"Default Title","offer_id":52228418732374,"sku":"9780857025449","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780857025449.jpg?v=1767743317"},{"product_id":"social-marketing-taylor-francis-inc-9780789017161-michael-t-ewing","title":"Social Marketing","description":"\u003cp\u003eThe techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.\u003c\/p\u003e","brand":"Michael T. Ewing","offers":[{"title":"Default Title","offer_id":52228418863446,"sku":"9780789017161","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789017161.jpg?v=1767743316"},{"product_id":"social-marketing-taylor-francis-inc-9780789017178-michael-t-ewing","title":"Social Marketing","description":"\u003cp\u003eThe techniques and tools of marketing have been making steady inroads into the nonprofit and public sector. Ewing presents five research and theory articles that explore the role of marketing in causing social change. Michael Ewing is Professor of Marketing, at Monash University, Melbourne, Australia.\u003c\/p\u003e","brand":"Michael T. Ewing","offers":[{"title":"Default Title","offer_id":52228418896214,"sku":"9780789017178","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789017178.jpg?v=1767743317"},{"product_id":"social-marketing-taylor-francis-inc-9780789029652-advances-in-research-and-theory","title":"Social Marketing","description":"\u003cp\u003e\u003cstrong\u003eSocial Marketing\u003c\/strong\u003e by Walter W. Wymer.\u003c\/p\u003e\n\u003cp\u003ePublished by Best Business Books, (2007), Hardback, 184 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Social marketing, Study and teaching, Congresses, Marketing.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52228419027286,"sku":"9780789029652","price":127.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780789029652.jpg?v=1767743317"},{"product_id":"social-marketing-taylor-francis-inc-9780805824995-theoretical-and-practical-perspectives","title":"Social Marketing","description":"\u003cp\u003eDiscover the essential insights of \u003cstrong\u003eSocial Marketing\u003c\/strong\u003e, a comprehensive volume that unites experts from academia, government, and the private sector to explore the pivotal role of social marketing in today's landscape. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Inc\u003c\/strong\u003e in 1997, this authoritative hardback features 474 pages of valuable knowledge for marketers, consumer psychologists, and policymakers alike. This book delves into the complexities of advertising strategies aimed at achieving social change, providing readers with a deeper understanding of the intersection between marketing principles and social impact. Ideal for professionals seeking to enhance their expertise in this increasingly influential area of marketing, \u003cstrong\u003eSocial Marketing\u003c\/strong\u003e is a must-have resource that emphasizes innovative approaches to address societal challenges. Elevate your marketing toolkit and explore effective strategies that go beyond profit, focusing on creating a positive influence in communities.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52228419125590,"sku":"9780805824995","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780805824995.jpg?v=1767743316"},{"product_id":"social-marketing-taylor-francis-ltd-9781138876620-theoretical-and-practical-perspectives-marvin-e-goldberg","title":"Social Marketing","description":"\u003cp\u003eDiscover the impactful world of social marketing with \"Social Marketing\" by Marvin E. Goldberg. Published by Taylor \u0026amp; Francis Ltd in 2015, this enlightening paperback spans 475 pages and is a valuable resource for marketers, consumer psychologists, and policymakers alike. This comprehensive volume gathers insights from academic, governmental, and for-profit experts, exploring essential issues and strategies within the realm of social marketing—a vital sector in today's dynamic marketplace. Whether you're seeking to enhance your marketing strategies or understand consumer behavior better, this book is a must-read. Elevate your knowledge and impact in the field of marketing today!\u003c\/p\u003e","brand":"Marvin E. Goldberg","offers":[{"title":"Default Title","offer_id":52228419977558,"sku":"9781138876620","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138876620.jpg?v=1767743316"},{"product_id":"social-marketing-to-protect-the-environment-sage-publications-inc-9781412991292-what-works-doug-mckenzie-mohr","title":"Social Marketing to Protect the Environment","description":"\u003cp\u003eDiscover the transformative power of social marketing with \u003cstrong\u003eSocial Marketing to Protect the Environment\u003c\/strong\u003e by \u003cstrong\u003eDoug McKenzie-Mohr\u003c\/strong\u003e. Published by SAGE Publications Inc in 2011, this insightful paperback explores innovative strategies for altering environmental behaviors and promoting sustainability. Spanning 256 pages, McKenzie-Mohr delves into practical methods that can be utilized by organizations and communities to inspire change. Whether you are a marketer, environmental advocate, or simply passionate about making a difference, this book offers valuable insights into effectively communicating the importance of protecting our planet. Join the movement towards greener practices and learn how social marketing can shape a sustainable future.\u003c\/p\u003e","brand":"Doug McKenzie-Mohr","offers":[{"title":"Default Title","offer_id":52228575723862,"sku":"9781412991292","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412991292.jpg?v=1767743474"},{"product_id":"social-marketing-in-the-21st-century-sage-publications-inc-9781412916332","title":"Social Marketing in the 21st Century","description":"\u003cp\u003eOffers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the \"downstream\" market of individuals whose behaviour they are trying to influence to include the \"upstream\" market of individuals whose participation is needed to make changes.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52228575854934,"sku":"9781412916332","price":178.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412916332.jpg?v=1767743477"},{"product_id":"social-marketing-in-the-21st-century-sage-publications-inc-9781412916349","title":"Social Marketing in the 21st Century","description":"\u003cp\u003eOffers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the \"downstream\" market of individuals whose behaviour they are trying to influence to include the \"upstream\" market of individuals whose participation is needed to make changes.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52228575986006,"sku":"9781412916349","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781412916349.jpg?v=1767743474"},{"product_id":"roi-of-social-media-john-wiley-sons-inc-9780470827413-how-to-improve-the-return-on-your-social-marketing-investment-guy-r-powell","title":"ROI of Social Media","description":"\u003cp\u003eUnlock the potential of social media with \"ROI of Social Media\" by Guy R. Powell, published by John Wiley \u0026amp; Sons Inc in 2011. This insightful hardback offers 320 pages filled with valuable information on how to enhance your return on investment in social marketing. As social media increasingly takes center stage in various business disciplines, understanding its economic aspects becomes vital for your success. Guy R. Powell expertly guides you through the intricacies of measuring and improving your social media strategies, making this book essential for marketers and business professionals alike. Don't miss the chance to elevate your marketing efforts and leverage the power of online social networks to your advantage.\u003c\/p\u003e","brand":"Guy R. Powell","offers":[{"title":"Default Title","offer_id":52229887951190,"sku":"9780470827413","price":32.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470827413.jpg?v=1767745788"},{"product_id":"promise-of-social-marketing-taylor-francis-ltd-9781472416858-a-powerful-tool-for-changing-the-world-for-good-chahid-fourali","title":"Promise of Social Marketing","description":"","brand":"Chahid Fourali","offers":[{"title":"Default Title","offer_id":52231608762710,"sku":"9781472416858","price":200.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781472416858.jpg?v=1767748546"},{"product_id":"principles-and-practice-of-social-marketing-cambridge-university-press-9780521194501-an-international-perspective-rob-donovan","title":"Principles and Practice of Social Marketing","description":"\u003cp\u003eTheory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.\u003c\/p\u003e","brand":"Rob Donovan","offers":[{"title":"Default Title","offer_id":52231788233046,"sku":"9780521194501","price":121.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521194501.jpg?v=1767748859"},{"product_id":"principles-and-practice-of-social-marketing-cambridge-university-press-9780521167376-an-international-perspective-rob-donovan","title":"Principles and Practice of Social Marketing","description":"\u003cp\u003eTheory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.\u003c\/p\u003e","brand":"Rob Donovan","offers":[{"title":"Default Title","offer_id":52231788495190,"sku":"9780521167376","price":64.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521167376.jpg?v=1767748858"},{"product_id":"policymaking-for-citizen-behavior-change-taylor-francis-ltd-9781138695993-a-social-marketing-approach-nancy-r-lee","title":"Policymaking for Citizen Behavior Change","description":"","brand":"Nancy R. Lee","offers":[{"title":"Default Title","offer_id":52232321958230,"sku":"9781138695993","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138695993.jpg?v=1767749809"},{"product_id":"policymaking-for-citizen-behavior-change-taylor-francis-ltd-9781138696006-a-social-marketing-approach-nancy-r-lee","title":"Policymaking for Citizen Behavior Change","description":"","brand":"Nancy R. Lee","offers":[{"title":"Default Title","offer_id":52232322023766,"sku":"9781138696006","price":55.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138696006.jpg?v=1767749812"},{"product_id":"new-brand-spirit-taylor-francis-ltd-9780566092442-how-communicating-sustainability-builds-brands-reputations-and-profits-christian-conrad","title":"New Brand Spirit","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eNew Brand Spirit\u003c\/strong\u003e by \u003cstrong\u003eChristian Conrad\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2013. This compelling hardback edition spans \u003cstrong\u003e352 pages\u003c\/strong\u003e and delves into the vital role of stakeholders in shaping brand identity and communication. \u003c\/p\u003e \n\n\u003cp\u003eIn this enlightening book, Conrad and Thompson have conducted interviews with nearly 100 leading practitioners from diverse stakeholder perspectives, including NGOs, shareholders, and supply chain experts. By allowing these voices to lead the conversation, \u003cstrong\u003eNew Brand Spirit\u003c\/strong\u003e offers a fresh approach to understanding business communication and the social responsibility of brands in today's interconnected world. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a business professional, a student of communication, or simply interested in the evolving landscape of brand management, this book provides invaluable insights that can help you navigate the complexities of modern branding. Don't miss the opportunity to enhance your understanding of stakeholder engagement and brand strategy.\u003c\/p\u003e","brand":"Christian Conrad","offers":[{"title":"Default Title","offer_id":52234481697110,"sku":"9780566092442","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780566092442.jpg?v=1767753735"},{"product_id":"marketing-the-public-sector-taylor-francis-inc-9781560006107-promoting-the-causes-of-public-and-nonprofit-agencies","title":"Marketing the Public Sector","description":"\u003cp\u003eExplore the essential strategies of promoting public and nonprofit organizations with \"Marketing the Public Sector\" by Taylor \u0026amp; Francis Inc. Published in 1992, this insightful paperback spans 384 pages and delves into the growing interest in marketing techniques among administrative officers during the 1990s. This book serves as a vital resource for understanding how effective marketing can enhance the visibility and impact of public sector initiatives. Whether you are a student, practitioner, or researcher in public administration, this comprehensive guide will equip you with the knowledge to implement successful marketing strategies in the public domain. Discover the transformative power of marketing in shaping public perception and driving community engagement.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52235753849174,"sku":"9781560006107","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781560006107.jpg?v=1767756000"},{"product_id":"marketing-the-public-sector-taylor-francis-ltd-9781138527676-promoting-the-causes-of-public-and-nonprofit-agencies-seymour-h-fine","title":"Marketing the Public Sector","description":"\u003cp\u003eDiscover the essential strategies for effectively promoting public and nonprofit organizations in \u003cstrong\u003eMarketing the Public Sector\u003c\/strong\u003e by \u003cstrong\u003eSeymour H. Fine\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2017, this insightful hardback spans \u003cstrong\u003e384 pages\u003c\/strong\u003e and delves into the growing importance of marketing techniques within the public sector. As administrative officers seek innovative ways to engage their audiences, this book provides a comprehensive overview of marketing practices tailored for nonprofit organizations. Whether you are a seasoned professional or new to the field, Fine's work equips you with the tools necessary to navigate the unique challenges of marketing in the public domain. Enhance your understanding and effectiveness in this vital area with \u003cstrong\u003eMarketing the Public Sector\u003c\/strong\u003e, a must-have resource for anyone involved in public service and nonprofit management.\u003c\/p\u003e","brand":"Seymour H. Fine","offers":[{"title":"Default Title","offer_id":52235754242390,"sku":"9781138527676","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138527676.jpg?v=1767755999"},{"product_id":"marketing-social-change-john-wiley-sons-inc-9780787901370-changing-behavior-to-promote-health-social-development-and-the-environment","title":"Marketing Social Change","description":"\u003cp\u003eDiscover the transformative power of marketing in addressing social issues with \u003cstrong\u003eMarketing Social Change\u003c\/strong\u003e by renowned authors from \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e. Published in 1995, this insightful hardback spans \u003cstrong\u003e368 pages\u003c\/strong\u003e and provides a comprehensive approach to tackling pressing social challenges such as drug use, smoking, unsafe sex, and overpopulation. The book emphasizes that effective social change begins with a deep understanding of the target consumer's needs and behaviors. By applying proven marketing techniques and concepts, readers will learn how to influence and motivate positive behavior changes in society. Perfect for marketers, social workers, and anyone interested in making a difference, this book is a must-have resource for those looking to create impactful social change.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52236097356118,"sku":"9780787901370","price":57.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780787901370.jpg?v=1767756587"},{"product_id":"marketing-and-the-common-good-taylor-francis-ltd-9780415828833-essays-from-notre-dame-on-societal-impact-patrick-e-murphy","title":"Marketing and the Common Good","description":"\u003cp\u003eThrough original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.\u003c\/p\u003e","brand":"Patrick E. Murphy","offers":[{"title":"Default Title","offer_id":52236107612502,"sku":"9780415828833","price":71.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415828833.jpg?v=1767756606"},{"product_id":"marketing-and-the-common-good-taylor-francis-ltd-9780415828826-essays-from-notre-dame-on-societal-impact-patrick-e-murphy","title":"Marketing and the Common Good","description":"\u003cp\u003eThrough original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.\u003c\/p\u003e","brand":"Patrick E. Murphy","offers":[{"title":"Default Title","offer_id":52236107743574,"sku":"9780415828826","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415828826.jpg?v=1767756607"},{"product_id":"macro-social-marketing-insights-taylor-francis-ltd-9781138322080-systems-thinking-for-wicked-problems-ann-marie-kennedy","title":"Macro-Social Marketing Insights","description":"\u003cp\u003eThis book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.\u003c\/p\u003e","brand":"Ann Marie Kennedy","offers":[{"title":"Default Title","offer_id":52236132581718,"sku":"9781138322080","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138322080.jpg?v=1767756646"},{"product_id":"leveraging-consumer-psychology-for-effective-health-communications-the-obesity-challenge-taylor-francis-ltd-9780765627179-the-obesity-challenge-rajeev-batra","title":"Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge","description":"\u003cp\u003eThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.\u003c\/p\u003e","brand":"Rajeev Batra","offers":[{"title":"Default Title","offer_id":52237149602134,"sku":"9780765627179","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765627179.jpg?v=1767758284"},{"product_id":"leveraging-consumer-psychology-for-effective-health-communications-the-obesity-challenge-taylor-francis-ltd-9780765627186-the-obesity-challenge-rajeev-batra","title":"Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge","description":"\u003cp\u003eThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.\u003c\/p\u003e","brand":"Rajeev Batra","offers":[{"title":"Default Title","offer_id":52237149667670,"sku":"9780765627186","price":56.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765627186.jpg?v=1767758284"},{"product_id":"information-campaigns-sage-publications-inc-9780803932197-balancing-social-values-and-social-change-charles-t-salmon","title":"Information Campaigns","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eInformation Campaigns\u003c\/strong\u003e by \u003cstrong\u003eCharles T. Salmon\u003c\/strong\u003e, published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1989. This compelling volume spans \u003cstrong\u003e312 pages\u003c\/strong\u003e and delves into the intricate relationship between information campaigns and social marketing efforts aimed at fostering planned social change. The contributors to this book argue that understanding these inherently social phenomena requires a comprehensive exploration of their social contexts. By examining the dynamics of communication and its impact on society, \u003cstrong\u003eInformation Campaigns\u003c\/strong\u003e offers valuable perspectives for professionals in advertising, marketing, and communication studies. This essential read is perfect for anyone looking to deepen their understanding of how information campaigns can drive social change and influence public perception in the United States and beyond.\u003c\/p\u003e","brand":"Charles T. Salmon","offers":[{"title":"Default Title","offer_id":52239447097686,"sku":"9780803932197","price":151.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780803932197.jpg?v=1767761726"},{"product_id":"fundraising-with-businesses-john-wiley-sons-inc-9781118615461-40-new-and-improved-strategies-for-nonprofits","title":"Fundraising with Businesses","description":"\u003cp\u003eDiscover effective fundraising techniques with \"Fundraising with Businesses,\" a compelling guide authored by industry experts. Published by John Wiley \u0026amp; Sons Inc in 2014, this hardback edition spans 304 pages and presents 40 proven strategies designed to help nonprofits secure substantial financial support from corporate partners.\u003c\/p\u003e \n\n\u003cp\u003eIn today's evolving landscape, many nonprofits are witnessing a decline in corporate donations. This book addresses the shift in corporate giving, highlighting the importance of creating mutually beneficial partnerships that not only drive sales but also contribute to meaningful change. Learn how to adapt to these changes and maximize your fundraising efforts with innovative approaches that resonate with businesses.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a seasoned fundraiser or new to the nonprofit sector, \"Fundraising with Businesses\" offers invaluable insights to enhance your fundraising strategies and build lasting relationships with corporate donors.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52243587105110,"sku":"9781118615461","price":60.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781118615461.jpg?v=1767766801"},{"product_id":"fostering-sustainable-behavior-third-edition-new-society-publishers-9780865716421-an-introduction-to-community-based-social-marketing","title":"Fostering Sustainable Behavior, Third Edition","description":"\u003cp\u003eDiscover the essential insights of \"Fostering Sustainable Behavior, Third Edition\" by New Society Publishers. This pivotal book, published in 2011, spans 192 pages and delves into the pressing issues of resource consumption and environmental pollution. As our planet struggles to keep pace with our demands, this revised edition highlights the importance of community-based social marketing as a powerful strategy for driving positive social change. Learn how to effectively foster sustainable behaviors in your community and contribute to a healthier planet. Whether you're an environmental advocate, educator, or simply interested in making a difference, this book is a must-read. Embrace the tools and techniques that can help create a more sustainable future for all.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52243992543574,"sku":"9780865716421","price":40.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780865716421.jpg?v=1767767435"},{"product_id":"ethics-in-social-marketing-georgetown-university-press-9780878408207-alan-r-andreasen","title":"Ethics in Social Marketing","description":"\u003cp\u003eDiscover the essential guide to navigating the complex moral landscape of social marketing in \u003cstrong\u003eEthics in Social Marketing\u003c\/strong\u003e by \u003cstrong\u003eAlan R. Andreasen\u003c\/strong\u003e. Published by Georgetown University Press in 2001, this insightful paperback spans 224 pages and delves into the unique ethical challenges faced by marketers in today’s society. Andreasen encourages students and practitioners alike to confront difficult issues often overlooked, such as unintended consequences, ethical marketing alliances, and the importance of professional ethical codes. This book is a must-read for anyone in the fields of business, economics, and marketing who seeks to understand the moral implications of their work. Enhance your understanding of ethical practices in social marketing and make informed decisions that resonate with your audience. Explore the intersection of marketing, ethics, and social theory with this compelling resource.\u003c\/p\u003e","brand":"Alan R. Andreasen","offers":[{"title":"Default Title","offer_id":52245246116182,"sku":"9780878408207","price":58.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780878408207.jpg?v=1767769379"},{"product_id":"critical-marketing-john-wiley-sons-inc-9780470511985-issues-in-contemporary-marketing","title":"Critical Marketing","description":"\u003cp\u003eFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52248061411670,"sku":"9780470511985","price":9.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470511985.jpg?v=1767773863"},{"product_id":"corporate-social-responsibility-john-wiley-sons-inc-9780471476115-doing-the-most-good-for-your-company-and-your-cause-philip-kotler","title":"Corporate Social Responsibility","description":"\u003cp\u003eDiscover the transformative insights in \u003cstrong\u003eCorporate Social Responsibility\u003c\/strong\u003e by renowned author \u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e and social marketing expert \u003cstrong\u003eNancy Lee\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2005, this engaging hardback spans \u003cstrong\u003e320 pages\u003c\/strong\u003e and offers a comprehensive exploration of how corporations can effectively contribute to their communities. Kotler and Lee delve into the social responsibility profiles of major U.S. companies, providing a cutting-edge analysis that is both informative and actionable. This book is essential for business leaders and marketers looking to enhance their corporate social responsibility strategies and make a positive impact. Elevate your understanding of the role of businesses in society with this essential read.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":52248366448982,"sku":"9780471476115","price":41.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780471476115.jpg?v=1767774346"},{"product_id":"selling-the-holocaust-taylor-francis-ltd-9780415928137-from-auschwitz-to-schindler-how-history-is-bought-packaged-and-sold-tim-cole","title":"Selling the Holocaust","description":"\u003cp\u003e\u003cstrong\u003eSelling the Holocaust\u003c\/strong\u003e by Tim Cole.\u003c\/p\u003e\n\u003cp\u003ePublished by Routledge, (2000), Paperback, 234 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Historiography, Social marketing, Public opinion, Holocaust.\u003c\/p\u003e","brand":"Tim Cole","offers":[{"title":"Default Title","offer_id":52257486963030,"sku":"9780415928137","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415928137.jpg?v=1767787556"},{"product_id":"stakeholder-involvement-in-social-marketing-taylor-francis-ltd-9780367172695-challenges-and-approaches-to-engagement-kathy-knox","title":"Stakeholder Involvement in Social Marketing","description":"\u003cp\u003eThis book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.\u003c\/p\u003e","brand":"Kathy Knox","offers":[{"title":"Default Title","offer_id":52258860302678,"sku":"9780367172695","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367172695.jpg?v=1767789300"},{"product_id":"stakeholder-involvement-in-social-marketing-taylor-francis-ltd-9780367641542-challenges-and-approaches-to-engagement-kathy-knox","title":"Stakeholder Involvement in Social Marketing","description":"\u003cp\u003eThis book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.\u003c\/p\u003e","brand":"Kathy Knox","offers":[{"title":"Default Title","offer_id":52258862367062,"sku":"9780367641542","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367641542.jpg?v=1767789305"},{"product_id":"social-marketing-sage-publications-inc-9781071851647-behavior-change-for-good-nancy-r-lee","title":"Social Marketing","description":"\u003cp\u003eDiscover the transformative power of social marketing with \u003cstrong\u003eSocial Marketing: Behavior Change for Good, 7th Edition\u003c\/strong\u003e by \u003cstrong\u003eNancy R. Lee\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2023, this comprehensive guide spans 576 pages and serves as the ultimate resource for creating impactful social marketing campaigns. Co-authored by renowned experts Philip Kotler and Julie Colehour, this revised edition introduces a proven 10-step strategic marketing plan that empowers readers to effectively design and implement memorable campaigns. Ideal for students and practitioners alike, this book walks you through each stage of the marketing process, ensuring you can drive meaningful behavior change. Elevate your marketing skills and make a positive difference with this essential text!\u003c\/p\u003e","brand":"Nancy R. Lee","offers":[{"title":"Default Title","offer_id":52259541352790,"sku":"9781071851647","price":178.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781071851647.jpg?v=1767790126"},{"product_id":"social-marketing-taylor-francis-ltd-9781032059679-principles-and-practice-for-delivering-global-change-gerard-hastings","title":"Social Marketing","description":"\u003cp\u003eSocial Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.\u003c\/p\u003e","brand":"Gerard Hastings","offers":[{"title":"Default Title","offer_id":52259541451094,"sku":"9781032059679","price":61.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032059679.jpg?v=1767790130"},{"product_id":"social-marketing-taylor-francis-ltd-9781032059662-principles-and-practice-for-delivering-global-change-gerard-hastings","title":"Social Marketing","description":"\u003cp\u003eSocial Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.\u003c\/p\u003e","brand":"Gerard Hastings","offers":[{"title":"Default Title","offer_id":52259541713238,"sku":"9781032059662","price":224.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032059662.jpg?v=1767790128"},{"product_id":"promise-of-social-marketing-taylor-francis-ltd-9780367596286-a-powerful-tool-for-changing-the-world-for-good-chahid-fourali","title":"Promise of Social Marketing","description":"\u003cp\u003eSocial marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social mark\u003c\/p\u003e","brand":"Chahid Fourali","offers":[{"title":"Default Title","offer_id":52263336182102,"sku":"9780367596286","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367596286.jpg?v=1767795086"}],"url":"https:\/\/www.englishbook.pt\/collections\/socialinis-marketingas.oembed","provider":"Bookshop","version":"1.0","type":"link"}