{"product_id":"accounting-for-marketing-cengage-learning-emea-9781861524683-richard-m-s-wilson","title":"Accounting for Marketing","description":"\u003cp\u003eDiscover the vital connection between management accounting and marketing with \u003cstrong\u003eAccounting for Marketing\u003c\/strong\u003e by \u003cstrong\u003eRichard M. S. Wilson\u003c\/strong\u003e. Published by \u003cstrong\u003eCengage Learning EMEA\u003c\/strong\u003e in 1999, this insightful paperback spans 192 pages and delves into the strategic role of accounting in enhancing marketing activities. Wilson expertly illustrates how management accounting can serve as a powerful tool for controlling marketing efforts while addressing the challenges that arise in accounting for marketing. This new edition not only identifies potential pitfalls but also provides practical solutions to navigate them effectively. Whether you are a marketing professional or an accounting expert, this book is essential for understanding the interplay between these two critical business functions. Enhance your knowledge and improve your strategic decision-making with \u003cstrong\u003eAccounting for Marketing\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Richard M. S. Wilson","offers":[{"title":"Default Title","offer_id":52253256515926,"sku":"9781861524683","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781861524683.jpg?v=1767781675","url":"https:\/\/www.englishbook.pt\/products\/accounting-for-marketing-cengage-learning-emea-9781861524683-richard-m-s-wilson","provider":"Bookshop","version":"1.0","type":"link"}