{"product_id":"advertiser-s-guide-to-better-radio-advertising-john-wiley-sons-inc-9780470012925-tune-in-to-the-power-of-the-brand-conversation-medium-andrew-ingram","title":"Advertiser's Guide to Better Radio Advertising","description":"\u003cp\u003eDiscover the transformative potential of radio advertising with \u003cstrong\u003eAdvertiser's Guide to Better Radio Advertising\u003c\/strong\u003e by \u003cstrong\u003eAndrew Ingram\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2005, this insightful hardback spans 168 pages, offering a comprehensive exploration of radio's unique capabilities. While radio has seen significant growth, many advertisers still rely on its basic tactical functions, missing out on its emotional resonance. Ingram's guide serves as a practical resource for advertisers and agencies, teaching them how to harness the true power of radio as the ultimate \"brand conversation medium.\" Unlock the secrets to creating compelling radio campaigns that engage listeners and elevate your brand. Perfect for marketing professionals looking to enhance their advertising strategies, this book is an essential addition to your advertising toolkit.\u003c\/p\u003e","brand":"Andrew Ingram","offers":[{"title":"Default Title","offer_id":52253988421974,"sku":"9780470012925","price":49.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470012925.jpg?v=1767782714","url":"https:\/\/www.englishbook.pt\/products\/advertiser-s-guide-to-better-radio-advertising-john-wiley-sons-inc-9780470012925-tune-in-to-the-power-of-the-brand-conversation-medium-andrew-ingram","provider":"Bookshop","version":"1.0","type":"link"}