{"product_id":"advertising-and-the-world-wide-web-taylor-francis-inc-9780805831481","title":"Advertising and the World Wide Web","description":"\u003cp\u003eDiscover the evolution of online marketing with \u003cstrong\u003eAdvertising and the World Wide Web\u003c\/strong\u003e by Taylor \u0026amp; Francis Inc. This insightful volume, published in 1999, compiles updated papers from the 1996 Advertising \u0026amp; Consumer Psychology Conference, reflecting the rapid changes in web advertising up to June 1998. Spanning 328 pages, this hardback edition delves into the transformation of the internet into a powerful advertising platform, showcasing its effectiveness and strategies. Ideal for marketing professionals, students, and anyone interested in the intersection of advertising and technology, this book offers a comprehensive look at how the web has reshaped consumer engagement. Enhance your understanding of digital advertising trends and their impact on the industry with this essential read.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52253984784726,"sku":"9780805831481","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780805831481.jpg?v=1767782710","url":"https:\/\/www.englishbook.pt\/products\/advertising-and-the-world-wide-web-taylor-francis-inc-9780805831481","provider":"Bookshop","version":"1.0","type":"link"}