{"product_id":"advertising-management-taylor-francis-ltd-9781138178199-donald-w-jugenheimer","title":"Advertising Management","description":"\u003cp\u003eSuitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.\u003c\/p\u003e","brand":"Donald W. Jugenheimer","offers":[{"title":"Default Title","offer_id":52253983048022,"sku":"9781138178199","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138178199.jpg?v=1767782710","url":"https:\/\/www.englishbook.pt\/products\/advertising-management-taylor-francis-ltd-9781138178199-donald-w-jugenheimer","provider":"Bookshop","version":"1.0","type":"link"}