{"product_id":"advertising-promotion-and-new-media-taylor-francis-ltd-9780765613158","title":"Advertising, Promotion, and New Media","description":"\u003cp\u003eDiscover the cutting-edge world of marketing with \u003cstrong\u003eAdvertising, Promotion, and New Media\u003c\/strong\u003e, authored by experts in the field and published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2004. This comprehensive volume spans \u003cstrong\u003e392 pages\u003c\/strong\u003e and delves into the latest media technologies that are shaping marketing communications today.\u003c\/p\u003e \n\n\u003cp\u003eGain valuable insights into innovative techniques such as 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images. The book also explores various Internet advertising formats, including banner ads and pop-ups, providing a well-rounded understanding of how to effectively engage audiences in the digital age.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a marketing professional, a student, or simply interested in the evolution of advertising, this book is an essential resource for navigating the complexities of modern media. Elevate your marketing strategies with the knowledge found within these pages.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52253980754262,"sku":"9780765613158","price":236.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613158.jpg?v=1767782704","url":"https:\/\/www.englishbook.pt\/products\/advertising-promotion-and-new-media-taylor-francis-ltd-9780765613158","provider":"Bookshop","version":"1.0","type":"link"}