{"product_id":"american-advertising-in-poland-mcfarland-co-inc-9780786437979-a-study-of-cultural-interactions-since-1990-jeffrey-k-johnson","title":"American Advertising in Poland","description":"\u003cp\u003eDiscover the intriguing dynamics of American advertising in Poland with \u003cstrong\u003eAmerican Advertising in Poland\u003c\/strong\u003e by \u003cstrong\u003eJeffrey K. Johnson\u003c\/strong\u003e. Published by \u003cstrong\u003eMcFarland \u0026amp; Co Inc\u003c\/strong\u003e in 2008, this insightful paperback spans 244 pages and delves into the advertising strategies of iconic brands such as McDonald's, Levi's, Frito-Lay, and Coca-Cola from 1990 to 2005.\u003c\/p\u003e \n\n\u003cp\u003eThrough detailed case studies, Johnson explores the nuanced relationship between these corporations and Polish society, challenging the common belief that international brands impose their products and ideas, thereby eroding local traditions and cultures. This book is essential for anyone interested in advertising, cultural studies, and the impact of American corporations in Poland.\u003c\/p\u003e \n\n\u003cp\u003eJoin Jeffrey K. Johnson on a journey that uncovers the complexities of globalization and its effects on national identity in the realm of advertising.\u003c\/p\u003e","brand":"Jeffrey K. Johnson","offers":[{"title":"Default Title","offer_id":52253552378198,"sku":"9780786437979","price":48.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780786437979.jpg?v=1767782065","url":"https:\/\/www.englishbook.pt\/products\/american-advertising-in-poland-mcfarland-co-inc-9780786437979-a-study-of-cultural-interactions-since-1990-jeffrey-k-johnson","provider":"Bookshop","version":"1.0","type":"link"}