{"product_id":"appraisal-and-the-transcreation-of-marketing-texts-taylor-francis-ltd-9781032269368-persuasion-in-chinese-and-english","title":"Appraisal and the Transcreation of Marketing Texts","description":"\u003cp\u003eDiscover the innovative insights of \u003cstrong\u003eAppraisal and the Transcreation of Marketing Texts\u003c\/strong\u003e, authored by experts in the field and published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2025. This engaging paperback spans \u003cstrong\u003e200 pages\u003c\/strong\u003e and delves into the evolving discussions surrounding transcreation. By applying an Appraisal Theory approach, the book examines marketing texts from luxury brands in both Chinese and English, unveiling fresh perspectives on how transcreation shapes brand communication. Ideal for students and scholars in translation and marketing studies, this book is a must-have for anyone interested in the intersection of language and luxury branding. Enhance your understanding of marketing transcreation and its impact on global branding strategies with this essential read.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52269221216598,"sku":"9781032269368","price":55.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032269368.jpg?v=1767802714","url":"https:\/\/www.englishbook.pt\/products\/appraisal-and-the-transcreation-of-marketing-texts-taylor-francis-ltd-9781032269368-persuasion-in-chinese-and-english","provider":"Bookshop","version":"1.0","type":"link"}