{"product_id":"asian-branding-great-way-to-fly-pearson-education-us-9780130664662-batey-ian","title":"ASIAN BRANDING GREAT WAY TO FLY","description":"\u003cp\u003eDiscover the secrets of successful global power-branding in Asia with \u003cstrong\u003eAsian Branding: Great Way to Fly\u003c\/strong\u003e by \u003cstrong\u003eIan Batey\u003c\/strong\u003e. Published by \u003cstrong\u003ePearson Education (US)\u003c\/strong\u003e in 2002, this comprehensive guide spans 424 pages and serves as the ultimate resource for marketers, business professionals, and entrepreneurs looking to navigate the dynamic Asian market.\u003c\/p\u003e \n\n\u003cp\u003eIn \u003cstrong\u003eAsian Branding\u003c\/strong\u003e, Batey expertly outlines strategies to create and sustain powerful brands in diverse Asian cultures. This book delves into the unique challenges and opportunities that arise when marketing in countries like India, Australia, and beyond. With a focus on advertising and promotion, this essential read provides valuable insights into brand name products and their impact on consumer behavior.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a seasoned marketer or just starting your journey, \u003cstrong\u003eAsian Branding: Great Way to Fly\u003c\/strong\u003e is your go-to guide for mastering branding in the ever-evolving Asian landscape.\u003c\/p\u003e","brand":"BATEY, IAN","offers":[{"title":"Default Title","offer_id":52252670165334,"sku":"9780130664662","price":42.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780130664662.jpg?v=1767780819","url":"https:\/\/www.englishbook.pt\/products\/asian-branding-great-way-to-fly-pearson-education-us-9780130664662-batey-ian","provider":"Bookshop","version":"1.0","type":"link"}