{"product_id":"b2b-brand-management-9783540253600","title":"B2B Brand Management","description":"\u003cp\u003eAs products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.\u003c\/p\u003e","brand":"Philip Kotler","offers":[{"title":"Default Title","offer_id":51497033466198,"sku":"9783540253600","price":60.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783540253600.jpg?v=1759755235","url":"https:\/\/www.englishbook.pt\/products\/b2b-brand-management-9783540253600","provider":"Bookshop","version":"1.0","type":"link"}