{"product_id":"best-worst-scaling-cambridge-university-press-9781107043152-theory-methods-and-applications-jordan-j-louviere","title":"Best-Worst Scaling","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eBest-Worst Scaling\u003c\/strong\u003e by \u003cstrong\u003eJordan J. Louviere\u003c\/strong\u003e, published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2015. This comprehensive hardback edition spans \u003cstrong\u003e360 pages\u003c\/strong\u003e and offers the first systematic exploration of best-worst scaling (BWS), a cutting-edge methodology in choice experiments. \u003c\/p\u003e \n\n\u003cp\u003eDelve into the three distinct types of BWS as the author expertly introduces and analyzes their applications. With illustrative case studies and practical examples, this book serves as an essential resource for understanding how to implement and evaluate BWS across various disciplines. Whether you are a researcher, practitioner, or student in the social sciences, \u003cstrong\u003eBest-Worst Scaling\u003c\/strong\u003e equips you with the knowledge to enhance your choice modeling techniques. Don't miss the opportunity to elevate your understanding of this innovative approach!\u003c\/p\u003e","brand":"Jordan J. Louviere","offers":[{"title":"Default Title","offer_id":52251957002582,"sku":"9781107043152","price":88.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107043152.jpg?v=1767779722","url":"https:\/\/www.englishbook.pt\/products\/best-worst-scaling-cambridge-university-press-9781107043152-theory-methods-and-applications-jordan-j-louviere","provider":"Bookshop","version":"1.0","type":"link"}