{"product_id":"brains-behind-great-ad-campaigns-rowman-littlefield-9780742555518-creative-collaboration-between-copywriters-and-art-directors-margo-berman","title":"Brains Behind Great Ad Campaigns","description":"\u003cp\u003eDelve into the fascinating world of advertising with \u003cstrong\u003eBrains Behind Great Ad Campaigns\u003c\/strong\u003e by Margo Berman. Published by Rowman \u0026amp; Littlefield in 2009, this insightful paperback spans 224 pages and offers readers a unique glimpse into the creative processes that drive some of the most memorable advertising campaigns in history.\u003c\/p\u003e \n\n\u003cp\u003eExplore how dynamic teams at leading agencies collaborate to craft iconic advertisements, including the beloved Budweiser 'Clydesdale and Dalmatian' spots, the heartwarming 'PEDIGREE' Adoption Drive program, and the innovative UPS 'Whiteboard' campaign. Each case study reveals the strategic thinking and creativity that make these campaigns stand out in the competitive advertising landscape.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student of advertising, or simply curious about the art of persuasion, \u003cstrong\u003eBrains Behind Great Ad Campaigns\u003c\/strong\u003e is an essential read that will inspire and inform your understanding of brand storytelling.\u003c\/p\u003e","brand":"Margo Berman","offers":[{"title":"Default Title","offer_id":52251352367446,"sku":"9780742555518","price":35.07,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780742555518.jpg?v=1767778845","url":"https:\/\/www.englishbook.pt\/products\/brains-behind-great-ad-campaigns-rowman-littlefield-9780742555518-creative-collaboration-between-copywriters-and-art-directors-margo-berman","provider":"Bookshop","version":"1.0","type":"link"}