{"product_id":"brand-choice-and-loyalty-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658280130-evidence-from-swiss-car-registration-microdata-beat-meier","title":"Brand Choice and Loyalty","description":"\u003cp\u003eDiscover the intricate dynamics of consumer behavior with \u003cstrong\u003eBrand Choice and Loyalty\u003c\/strong\u003e by Beat Meier, published by Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG in 2019. This insightful paperback edition, spanning 109 pages, delves into the fascinating world of durable goods through a comprehensive analysis of a large car registration dataset.\u003c\/p\u003e \n\n\u003cp\u003eBeat Meier explores the various factors influencing brand choice and loyalty, shedding light on the short-term impacts of tax incentives and reputation shocks. Whether you're a marketing professional, a student of consumer behavior, or simply interested in the automotive industry, this book offers valuable insights that can enhance your understanding of brand dynamics.\u003c\/p\u003e \n\n\u003cp\u003eDon’t miss the opportunity to deepen your knowledge of brand strategies and consumer loyalty—grab your copy of \u003cstrong\u003eBrand Choice and Loyalty\u003c\/strong\u003e today!\u003c\/p\u003e","brand":"Beat Meier","offers":[{"title":"Default Title","offer_id":52250231144790,"sku":"9783658280130","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658280130.jpg?v=1767777180","url":"https:\/\/www.englishbook.pt\/products\/brand-choice-and-loyalty-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658280130-evidence-from-swiss-car-registration-microdata-beat-meier","provider":"Bookshop","version":"1.0","type":"link"}