{"product_id":"brand-medicine-palgrave-macmillan-9781349425884-the-role-of-branding-in-the-pharmaceutical-industry-t-blackett","title":"Brand Medicine","description":"\u003cp\u003eExplore the pivotal intersection of branding and healthcare in \u003cstrong\u003eBrand Medicine\u003c\/strong\u003e by T. Blackett, published by Palgrave Macmillan in 2001. This insightful 308-page book delves into the crucial role of branding within the pharmaceutical industry as governments strive to reduce state-subsidized healthcare costs. Drawing on the expertise of Interbrand Newell and Sorrell, a leading branding consultancy, \u003cstrong\u003eBrand Medicine\u003c\/strong\u003e offers innovative perspectives and valuable lessons for professionals engaged in brand development and management. Whether you're a marketer, healthcare professional, or simply interested in the evolving dynamics of the pharmaceutical sector, this book provides essential knowledge to navigate the complexities of brand strategy in a changing landscape.\u003c\/p\u003e","brand":"T. Blackett","offers":[{"title":"Default Title","offer_id":52250230554966,"sku":"9781349425884","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781349425884.jpg?v=1767777180","url":"https:\/\/www.englishbook.pt\/products\/brand-medicine-palgrave-macmillan-9781349425884-the-role-of-branding-in-the-pharmaceutical-industry-t-blackett","provider":"Bookshop","version":"1.0","type":"link"}