{"product_id":"branded-mind-kogan-page-ltd-9780749461256-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand-erik-du-plessis","title":"Branded Mind","description":"\u003cp\u003eDiscover the fascinating intersection of neuroscience and marketing in \u003cstrong\u003eBranded Mind\u003c\/strong\u003e by Erik Du Plessis. Published by Kogan Page Ltd in 2011, this insightful hardback spans 272 pages, delving into how brain science can revolutionize marketing and brand-building strategies. Learn about the critical roles of personality, consumer behavior, decision-making, and market segmentation in creating effective marketing campaigns. Erik Du Plessis, a leading expert in the field, provides readers with a comprehensive understanding of how to leverage neuromarketing principles to enhance brand engagement and drive consumer loyalty. Whether you're a marketing professional or simply curious about the science behind consumer choices, \u003cstrong\u003eBranded Mind\u003c\/strong\u003e is an essential read that will transform your approach to branding.\u003c\/p\u003e","brand":"Erik Du Plessis","offers":[{"title":"Default Title","offer_id":52251345977686,"sku":"9780749461256","price":36.37,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749461256.jpg?v=1767778837","url":"https:\/\/www.englishbook.pt\/products\/branded-mind-kogan-page-ltd-9780749461256-what-neuroscience-really-tells-us-about-the-puzzle-of-the-brain-and-the-brand-erik-du-plessis","provider":"Bookshop","version":"1.0","type":"link"}