{"product_id":"branding-and-positioning-in-base-of-the-pyramid-markets-in-africa-taylor-francis-ltd-9781138489332-innovative-approaches-charles-blankson","title":"Branding and Positioning in Base of the Pyramid Markets in Africa","description":"\u003cp\u003eThis book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.\u003c\/p\u003e","brand":"Charles Blankson","offers":[{"title":"Default Title","offer_id":52250228162902,"sku":"9781138489332","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138489332.jpg?v=1767777177","url":"https:\/\/www.englishbook.pt\/products\/branding-and-positioning-in-base-of-the-pyramid-markets-in-africa-taylor-francis-ltd-9781138489332-innovative-approaches-charles-blankson","provider":"Bookshop","version":"1.0","type":"link"}