{"product_id":"branding-of-the-american-mind-johns-hopkins-university-press-9781421420806-how-universities-capture-manage-and-monetize-intellectual-property-and-why-it-matters-jacob-h-rooksby","title":"Branding of the American Mind","description":"\u003cp\u003eDiscover the compelling insights of \u003cstrong\u003eBranding of the American Mind\u003c\/strong\u003e by \u003cstrong\u003eJacob H. Rooksby\u003c\/strong\u003e, published by \u003cstrong\u003eJohns Hopkins University Press\u003c\/strong\u003e in 2017. This engaging hardback edition spans 392 pages and is designed for readers with no prior knowledge of intellectual property. Rooksby demystifies complex legal concepts and frameworks, presenting them in clear, accessible language. The book serves as a vital resource for anyone invested in the future of higher education, offering a thoughtful examination of applicable laws and legal precedents. With a strong call to action, \u003cstrong\u003eBranding of the American Mind\u003c\/strong\u003e encourages readers to consider the implications of branding and intellectual property in academia. Dive into this essential read and equip yourself with the knowledge to navigate the evolving landscape of higher education.\u003c\/p\u003e","brand":"Jacob H. Rooksby","offers":[{"title":"Default Title","offer_id":52250228883798,"sku":"9781421420806","price":30.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781421420806.jpg?v=1767777179","url":"https:\/\/www.englishbook.pt\/products\/branding-of-the-american-mind-johns-hopkins-university-press-9781421420806-how-universities-capture-manage-and-monetize-intellectual-property-and-why-it-matters-jacob-h-rooksby","provider":"Bookshop","version":"1.0","type":"link"}