Building AI Driven Marketing Capabilities

Discover the transformative power of technology in marketing with Building AI Driven Marketing Capabilities by Neha Zaidi. Published by APress in 2023, this insightful paperback spans 340 pages, offering a comprehensive exploration of how artificial intelligence can enhance marketing strategies and decision-making processes.

Designed for both seasoned marketers and eager learners, this book delves into the various technologies that serve as enablers in the marketing landscape. Gain a deeper understanding of how to map customer experiences effectively and leverage AI to drive impactful marketing initiatives. With practical insights and actionable strategies, Building AI Driven Marketing Capabilities is an essential read for anyone looking to stay ahead in the ever-evolving world of commerce.