{"product_id":"business-marketing-course-john-wiley-sons-inc-9780470034507-managing-in-complex-networks-david-ford","title":"Business Marketing Course","description":"\u003cp\u003eUnlock the secrets of effective marketing with the \u003cstrong\u003eBusiness Marketing Course\u003c\/strong\u003e by \u003cstrong\u003eDavid Ford\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2006, this second edition spans \u003cstrong\u003e288 pages\u003c\/strong\u003e of comprehensive insights into the world of business marketing, also known as industrial marketing. This essential guide delves into the strategies for marketing products and services to commercial enterprises, government entities, and not-for-profit institutions, highlighting their importance in the production process. Whether you are a seasoned marketer or just starting, this book offers valuable knowledge to enhance your marketing skills and understand the unique challenges of business-to-business marketing. Don’t miss the opportunity to elevate your marketing expertise with this indispensable resource!\u003c\/p\u003e","brand":"David Ford","offers":[{"title":"Default Title","offer_id":52250996539734,"sku":"9780470034507","price":61.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470034507.jpg?v=1767778285","url":"https:\/\/www.englishbook.pt\/products\/business-marketing-course-john-wiley-sons-inc-9780470034507-managing-in-complex-networks-david-ford","provider":"Bookshop","version":"1.0","type":"link"}