{"product_id":"consumer-behavior-global-edition-9781292269245","title":"Consumer Behavior, Global Edition","description":"\u003cp\u003eDiscover the intricacies of consumer behavior with the \u003cstrong\u003eConsumer Behavior, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eLeon G. Schiffman\u003c\/strong\u003e. This essential textbook, published in 2019, spans 512 pages and is designed for both undergraduate and graduate courses. The \u003cstrong\u003e12th Edition\u003c\/strong\u003e delves into the strategic applications of consumer behavior, highlighting its importance in the planning, development, and execution of effective marketing strategies.\u003c\/p\u003e \u003cp\u003eStudents will gain valuable insights and skills that are vital for careers in brand management, advertising, and consumer research. With a focus on real-world applications, this comprehensive guide prepares future marketers to understand and influence consumer decisions effectively. Enhance your knowledge and skill set in the dynamic field of marketing with \u003cstrong\u003eConsumer Behavior, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eLeon G. Schiffman\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Leon G. Schiffman","offers":[{"title":"Default Title","offer_id":50975900500310,"sku":"9781292269245","price":100.63,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292269245.jpg?v=1754182320","url":"https:\/\/www.englishbook.pt\/products\/consumer-behavior-global-edition-9781292269245","provider":"Bookshop","version":"1.0","type":"link"}