{"product_id":"consumption-and-advertising-in-eastern-europe-and-russia-in-the-twentieth-century-springer-international-publishing-ag-9783031202032-heidi-hein-kircher","title":"Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century","description":"\u003cp\u003eDiscover the intricate world of consumer cultures in Eastern Europe and Russia with \u003cstrong\u003eConsumption and Advertising in Eastern Europe and Russia in the Twentieth Century\u003c\/strong\u003e by \u003cstrong\u003eHeidi Hein-Kircher\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2023, this insightful hardback edition spans \u003cstrong\u003e302 pages\u003c\/strong\u003e and offers a comprehensive comparative analysis of consumption patterns throughout the century.\u003c\/p\u003e \n\n\u003cp\u003eHein-Kircher delves into the unique characteristics of consumer behavior in Eastern Europe, tracing the evolution of marketing strategies and examining the profound societal changes spurred by democratization and the 'Americanization' of consumption. This book is an essential read for anyone interested in the historical dynamics of consumerism and advertising in a region that has undergone significant transformations.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your understanding of Eastern European history and consumer culture by adding this thought-provoking title to your collection today!\u003c\/p\u003e","brand":"Heidi Hein-Kircher","offers":[{"title":"Default Title","offer_id":52277117190486,"sku":"9783031202032","price":157.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031202032.jpg?v=1767819065","url":"https:\/\/www.englishbook.pt\/products\/consumption-and-advertising-in-eastern-europe-and-russia-in-the-twentieth-century-springer-international-publishing-ag-9783031202032-heidi-hein-kircher","provider":"Bookshop","version":"1.0","type":"link"}