{"product_id":"controversy-in-marketing-theory-for-reason-realism-truth-and-objectivity-taylor-francis-ltd-9780765609311-for-reason-realism-truth-and-objectivity-shelby-hunt","title":"Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity","description":"\u003cp\u003eDelve into the thought-provoking world of marketing philosophy with \u003cstrong\u003eControversy in Marketing Theory: For Reason, Realism, Truth and Objectivity\u003c\/strong\u003e by Shelby Hunt. Published by Taylor \u0026amp; Francis Ltd in 2003, this hardback edition spans 360 pages, offering an in-depth analysis of the significant controversies surrounding marketing theory.\u003c\/p\u003e \n\n\u003cp\u003eHunt employs a historical perspective to dissect the ongoing debates in the field, firmly arguing against relativism while advocating for scientific realism as a guiding philosophy for marketing research and theory. This book is essential for scholars, practitioners, and anyone interested in the foundational principles that shape marketing as a discipline.\u003c\/p\u003e \n\n\u003cp\u003eExplore the critical arguments and insights that can enhance your understanding of marketing's philosophical underpinnings. Don't miss the opportunity to enrich your knowledge with this compelling read!\u003c\/p\u003e","brand":"Shelby Hunt","offers":[{"title":"Default Title","offer_id":52248458133846,"sku":"9780765609311","price":284.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765609311.jpg?v=1767774492","url":"https:\/\/www.englishbook.pt\/products\/controversy-in-marketing-theory-for-reason-realism-truth-and-objectivity-taylor-francis-ltd-9780765609311-for-reason-realism-truth-and-objectivity-shelby-hunt","provider":"Bookshop","version":"1.0","type":"link"}