{"product_id":"country-of-origin-effect-taylor-francis-ltd-9780367201883-looking-back-and-moving-forward-isaac-cheah","title":"Country of Origin Effect","description":"\u003cp\u003eThis book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes consumer behaviour and business trends, and how marketers can take advantage of COO. This book was originally published as a special issue of the Journal of Promotion Management.\u003c\/p\u003e","brand":"Isaac Cheah","offers":[{"title":"Default Title","offer_id":52248272961878,"sku":"9780367201883","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367201883.jpg?v=1767774195","url":"https:\/\/www.englishbook.pt\/products\/country-of-origin-effect-taylor-francis-ltd-9780367201883-looking-back-and-moving-forward-isaac-cheah","provider":"Bookshop","version":"1.0","type":"link"}