{"product_id":"creating-images-and-the-psychology-of-marketing-communication-taylor-francis-ltd-9780415647076-lynn-r-kahle","title":"Creating Images and the Psychology of Marketing Communication","description":"\u003cp\u003eExplore the fascinating intersection of psychology and marketing with \u003cstrong\u003eCreating Images and the Psychology of Marketing Communication\u003c\/strong\u003e by \u003cstrong\u003eLynn R. Kahle\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2012, this insightful paperback spans \u003cstrong\u003e442 pages\u003c\/strong\u003e, offering a comprehensive analysis of image research stemming from a pivotal conference held in Seoul, Korea, in 2004.\u003c\/p\u003e \n\n\u003cp\u003eThe book is structured into three enlightening sections: Theories of Image, Country Image, and Individual and Celebrity Source Image. Each part delves into the intricate dynamics of brand attachment, providing readers with a deeper understanding of consumer behavior and the psychological mechanisms that influence marketing communication.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student of consumer behavior, or simply curious about the power of imagery in branding, this book is an essential addition to your library. Discover how effective imagery can elevate marketing strategies and enhance brand loyalty.\u003c\/p\u003e","brand":"Lynn R. Kahle","offers":[{"title":"Default Title","offer_id":52248198873430,"sku":"9780415647076","price":44.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415647076.jpg?v=1767774074","url":"https:\/\/www.englishbook.pt\/products\/creating-images-and-the-psychology-of-marketing-communication-taylor-francis-ltd-9780415647076-lynn-r-kahle","provider":"Bookshop","version":"1.0","type":"link"}