{"product_id":"customer-engagement-in-theory-and-practice-springer-nature-switzerland-ag-9783030116767-a-marketing-management-perspective-katarzyna-yminkowska","title":"Customer Engagement in Theory and Practice","description":"\u003cp\u003eExplore the dynamic world of customer engagement with \u003cstrong\u003eCustomer Engagement in Theory and Practice\u003c\/strong\u003e by \u003cstrong\u003eKatarzyna Żyminkowska\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2019, this insightful hardback edition spans \u003cstrong\u003e159 pages\u003c\/strong\u003e and provides a comprehensive understanding of customer engagement as a crucial element of effective marketing management. \u003c\/p\u003e \u003cp\u003eŻyminkowska adopts an integrative approach, weaving together various strands of marketing research, including customer activism and value formation. This book is essential for marketers, business professionals, and anyone interested in enhancing their understanding of customer relationships. Dive into the theories and practices that can transform your customer engagement strategies and drive your business success. Don't miss the opportunity to elevate your marketing knowledge with this essential read!\u003c\/p\u003e","brand":"Katarzyna Żyminkowska","offers":[{"title":"Default Title","offer_id":52247143678294,"sku":"9783030116767","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030116767.jpg?v=1767772358","url":"https:\/\/www.englishbook.pt\/products\/customer-engagement-in-theory-and-practice-springer-nature-switzerland-ag-9783030116767-a-marketing-management-perspective-katarzyna-yminkowska","provider":"Bookshop","version":"1.0","type":"link"}