{"product_id":"customer-relationship-management-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783642078859-organizational-and-technological-perspectives-federico-rajola","title":"Customer Relationship Management","description":"\u003cp\u003eDiscover the essential insights of \u003cstrong\u003eCustomer Relationship Management\u003c\/strong\u003e by \u003cstrong\u003eFederico Rajola\u003c\/strong\u003e, published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2012. This comprehensive paperback edition spans \u003cstrong\u003e172 pages\u003c\/strong\u003e and delves into the effective utilization of operational information systems within companies and financial institutions.\u003c\/p\u003e \n\n\u003cp\u003eDespite advancements in management information systems, many organizations still struggle with the application of customer relationship management (CRM) systems from a business perspective. Rajola's work bridges this gap, providing valuable knowledge and strategies for successfully implementing CRM systems that enhance customer engagement and drive business growth.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a business professional or a student of management, this book is a must-read for anyone looking to deepen their understanding of CRM and its critical role in today’s competitive landscape.\u003c\/p\u003e","brand":"Federico Rajola","offers":[{"title":"Default Title","offer_id":52247144268118,"sku":"9783642078859","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783642078859.jpg?v=1767772360","url":"https:\/\/www.englishbook.pt\/products\/customer-relationship-management-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783642078859-organizational-and-technological-perspectives-federico-rajola","provider":"Bookshop","version":"1.0","type":"link"}