{"product_id":"demarketing-taylor-francis-ltd-9780415816489-nigel-bradley","title":"Demarketing","description":"\u003cp\u003eThis is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.\u003c\/p\u003e","brand":"Nigel Bradley","offers":[{"title":"Default Title","offer_id":52247460282710,"sku":"9780415816489","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415816489.jpg?v=1767772847","url":"https:\/\/www.englishbook.pt\/products\/demarketing-taylor-francis-ltd-9780415816489-nigel-bradley","provider":"Bookshop","version":"1.0","type":"link"}