{"product_id":"developing-questions-for-focus-groups-sage-publications-inc-9780761908197-richard-a-krueger","title":"Developing Questions for Focus Groups","description":"\u003cp\u003eUnlock the secrets to effective focus group interviewing with \u003cstrong\u003eDeveloping Questions for Focus Groups\u003c\/strong\u003e by \u003cstrong\u003eRichard A. Krueger\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1997, this essential reference book spans 128 pages and provides a comprehensive guide for researchers and marketers alike. \u003c\/p\u003e \n\n\u003cp\u003eIn this insightful work, Krueger emphasizes the importance of asking the right questions to elicit meaningful responses. He presents a practical process for identifying powerful themes and offers a straightforward strategy for transforming these themes into impactful questions. Discover innovative methods for categorizing, phrasing, and sequencing your focus group inquiries to enhance the quality of your research. \u003c\/p\u003e \n\n\u003cp\u003eWhether you are involved in social science research, market research, or evaluation studies, this book is an invaluable resource for anyone looking to improve their focus group techniques and gather actionable insights.\u003c\/p\u003e","brand":"Richard A. Krueger","offers":[{"title":"Default Title","offer_id":52247247389014,"sku":"9780761908197","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761908197.jpg?v=1767772516","url":"https:\/\/www.englishbook.pt\/products\/developing-questions-for-focus-groups-sage-publications-inc-9780761908197-richard-a-krueger","provider":"Bookshop","version":"1.0","type":"link"}