{"product_id":"digital-marketing-strategies-for-value-co-creation-2e-springer-international-publishing-ag-9783031846120-models-and-approaches-for-online-brand-communities-wilson-ozuem","title":"Digital Marketing Strategies for Value Co-Creation 2e","description":"\u003cp\u003eDiscover the transformative power of digital marketing with \u003cstrong\u003eDigital Marketing Strategies for Value Co-Creation 2e\u003c\/strong\u003e by \u003cstrong\u003eWilson Ozuem\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2025, this comprehensive second edition spans \u003cstrong\u003e311 pages\u003c\/strong\u003e and delves into the critical role of Online Brand Communities (OBCs) in enhancing marketing strategies. As the landscape of value co-creation continues to evolve, Ozuem provides insightful frameworks and innovative approaches to leverage OBCs effectively. This book is an essential resource for marketers, business leaders, and academics looking to stay ahead in the digital age. Enhance your understanding of the interplay between digital marketing and value creation with this indispensable guide.\u003c\/p\u003e","brand":"Wilson Ozuem","offers":[{"title":"Default Title","offer_id":52266200301910,"sku":"9783031846120","price":157.62,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031846120.jpg?v=1767798878","url":"https:\/\/www.englishbook.pt\/products\/digital-marketing-strategies-for-value-co-creation-2e-springer-international-publishing-ag-9783031846120-models-and-approaches-for-online-brand-communities-wilson-ozuem","provider":"Bookshop","version":"1.0","type":"link"}