{"product_id":"drivers-and-barriers-of-consumer-behavior-regarding-new-technologies-and-digital-channels-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658351496-investigating-the-phenomenon-of-anthropomorphism-and-new-online-consumption-forms-katja-wagner","title":"Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels","description":"\u003cp\u003eExplore the fascinating insights of consumer behavior in the digital age with \u003cstrong\u003eDrivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels\u003c\/strong\u003e by \u003cstrong\u003eKatja Wagner\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2021, this engaging paperback spans \u003cstrong\u003e243 pages\u003c\/strong\u003e and delves into the complexities of how consumers interact with emerging technologies and digital platforms. Wagner meticulously examines the factors influencing consumer intentions, providing a comprehensive understanding that is essential for marketers, business professionals, and researchers alike. Discover the key drivers and barriers that shape consumer choices in today's fast-evolving digital landscape. This first edition is a must-have resource for anyone looking to enhance their knowledge of consumer behavior in relation to new technologies.\u003c\/p\u003e","brand":"Katja Wagner","offers":[{"title":"Default Title","offer_id":52275773735254,"sku":"9783658351496","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658351496.jpg?v=1767815984","url":"https:\/\/www.englishbook.pt\/products\/drivers-and-barriers-of-consumer-behavior-regarding-new-technologies-and-digital-channels-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658351496-investigating-the-phenomenon-of-anthropomorphism-and-new-online-consumption-forms-katja-wagner","provider":"Bookshop","version":"1.0","type":"link"}