{"product_id":"economics-of-advertising-taylor-francis-ltd-9781138997837-frederic-wilfred-taylor","title":"Economics of Advertising","description":"\u003cp\u003eDiscover the profound insights of Frederic Wilfred Taylor in his compelling book, \u003cstrong\u003eEconomics of Advertising\u003c\/strong\u003e, published by Taylor \u0026amp; Francis Ltd in 2015. This 256-page paperback delves into the critical questions surrounding the economic justification of advertising. Is advertising an essential driving force in modern industry, or does it serve as a costly misallocation of resources? With the significant rise in advertising volume today, Taylor invites readers to explore its implications and outcomes. This thought-provoking work challenges conventional perceptions and encourages a deeper understanding of advertising's role in the economy. Perfect for students, professionals, and anyone interested in the intricate dynamics of advertising, this book is a must-read for those seeking clarity in a rapidly evolving market landscape.\u003c\/p\u003e","brand":"Frederic Wilfred Taylor","offers":[{"title":"Default Title","offer_id":52246243148118,"sku":"9781138997837","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138997837.jpg?v=1767770977","url":"https:\/\/www.englishbook.pt\/products\/economics-of-advertising-taylor-francis-ltd-9781138997837-frederic-wilfred-taylor","provider":"Bookshop","version":"1.0","type":"link"}