{"product_id":"electronic-customer-relationship-management-taylor-francis-ltd-9780765613271","title":"Electronic Customer Relationship Management","description":"\u003cp\u003eExplore the innovative world of electronic customer relationship management with \u003cstrong\u003eElectronic Customer Relationship Management\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd. Published in 2006, this insightful hardback edition spans 224 pages, offering a comprehensive survey of information systems research focused on eCRM.\u003c\/p\u003e \n\n\u003cp\u003eThis book presents valuable frameworks drawn from real-world cases and applications, making it an essential resource for professionals and scholars alike. Each chapter adopts a collaborative approach that transcends traditional analytical and operational perspectives, emphasizing the importance of integration with other enterprise information systems.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're looking to enhance your understanding of eCRM or seeking practical strategies to implement in your organization, this book is a must-have addition to your library. Dive into the future of customer relationships and discover how to leverage technology for better business outcomes.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52245968322902,"sku":"9780765613271","price":284.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613271.jpg?v=1767770550","url":"https:\/\/www.englishbook.pt\/products\/electronic-customer-relationship-management-taylor-francis-ltd-9780765613271","provider":"Bookshop","version":"1.0","type":"link"}