{"product_id":"electronic-marketing-and-the-consumer-sage-publications-inc-9780761910701","title":"Electronic Marketing and the Consumer","description":"\u003cp\u003eDiscover the transformative world of digital advertising with \u003cstrong\u003eElectronic Marketing and the Consumer\u003c\/strong\u003e by SAGE Publications Inc. Published in 1997, this insightful book spans 208 pages and delves into a variety of electronic marketing strategies. It features real-world case studies from leading consumer marketers, including Dell Computer, offering practical insights that are both relevant and actionable.\u003c\/p\u003e \u003cp\u003eGain a deeper understanding of how electronic marketing techniques influence consumer behavior and the broader societal implications. This book is an essential resource for anyone looking to navigate the evolving landscape of digital marketing. Whether you're a marketer, student, or business owner, \u003cstrong\u003eElectronic Marketing and the Consumer\u003c\/strong\u003e provides valuable knowledge to help you adapt and thrive in the digital age.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52245965242710,"sku":"9780761910701","price":112.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761910701.jpg?v=1767770547","url":"https:\/\/www.englishbook.pt\/products\/electronic-marketing-and-the-consumer-sage-publications-inc-9780761910701","provider":"Bookshop","version":"1.0","type":"link"}