{"product_id":"electronic-media-management-revised-taylor-francis-ltd-9780240808727-peter-k-pringle-peter-pringle","title":"Electronic Media Management, Revised","description":"\u003cp\u003eDiscover the essential guide to the evolving landscape of media management with \u003cstrong\u003eElectronic Media Management, Revised\u003c\/strong\u003e by \u003cstrong\u003ePeter K. Pringle\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2006, this comprehensive 432-page paperback is now in its fifth edition, updated to reflect the latest trends in broadcasting and telecommunications.\u003c\/p\u003e \n\n\u003cp\u003eThis book delves into critical topics such as the Internet's impact on media convergence, broadcast and cable regulations, and effective management strategies. With a wealth of fresh case studies and thought-provoking study questions, \u003cstrong\u003eElectronic Media Management\u003c\/strong\u003e equips readers with the skills to analyze audiences, execute broadcast promotions, and develop marketing strategies tailored for today's dynamic media environment.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a student, educator, or industry professional, this invaluable resource is designed to enhance your understanding of media management and prepare you for success in the fast-paced world of mass media.\u003c\/p\u003e","brand":"Peter K. Pringle, Peter Pringle","offers":[{"title":"Default Title","offer_id":52245964947798,"sku":"9780240808727","price":98.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780240808727.jpg?v=1767770544","url":"https:\/\/www.englishbook.pt\/products\/electronic-media-management-revised-taylor-francis-ltd-9780240808727-peter-k-pringle-peter-pringle","provider":"Bookshop","version":"1.0","type":"link"}