{"product_id":"elusive-fan-reinventing-sports-in-a-crowded-marketplace-mcgraw-hill-education-europe-9780071454094-irving-rein","title":"Elusive Fan: Reinventing Sports in a Crowded Marketplace","description":"\u003cp\u003eDiscover the innovative strategies behind successful sports marketing in \"Elusive Fan: Reinventing Sports in a Crowded Marketplace\" by Irving Rein. Published by McGraw-Hill Education - Europe in 2006, this insightful hardback spans 368 pages and delves into the complexities of fan engagement and brand development in the sports industry.\u003c\/p\u003e \n\n\u003cp\u003eIrving Rein expertly guides readers through essential business strategies, including the cultivation of star power, effective brand transformation and distribution, and techniques for filling stadiums. This book emphasizes the critical role fans play in the sports ecosystem, exploring how they can make, break, and reconnect with their favorite sports.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a sports enthusiast, or a business student, \"Elusive Fan\" offers valuable insights that will help you navigate the competitive landscape of sports marketing. Don't miss out on the opportunity to learn from one of the industry's leading experts!\u003c\/p\u003e","brand":"Irving Rein","offers":[{"title":"Default Title","offer_id":52245892366678,"sku":"9780071454094","price":47.28,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071454094.jpg?v=1767770436","url":"https:\/\/www.englishbook.pt\/products\/elusive-fan-reinventing-sports-in-a-crowded-marketplace-mcgraw-hill-education-europe-9780071454094-irving-rein","provider":"Bookshop","version":"1.0","type":"link"}