{"product_id":"employer-brand-taylor-francis-ltd-9780566088995-keeping-faith-with-the-deal-helen-rosethorn","title":"Employer Brand","description":"\u003cp\u003eThe culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.\u003c\/p\u003e","brand":"Helen Rosethorn","offers":[{"title":"Default Title","offer_id":52245776990550,"sku":"9780566088995","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780566088995.jpg?v=1767770253","url":"https:\/\/www.englishbook.pt\/products\/employer-brand-taylor-francis-ltd-9780566088995-keeping-faith-with-the-deal-helen-rosethorn","provider":"Bookshop","version":"1.0","type":"link"}