{"product_id":"essentials-of-marketing-research-global-edition-9781292060163","title":"Essentials of Marketing Research, Global Edition","description":"\u003cp\u003eDiscover the essential guide to marketing research with \u003cstrong\u003eEssentials of Marketing Research, Global Edition\u003c\/strong\u003e by \u003cstrong\u003eNaresh K. Malhotra\u003c\/strong\u003e. Published in 2014, this comprehensive book spans 432 pages and is designed for students in two- and four-year colleges and universities. Malhotra presents a hands-on approach that makes marketing research accessible and engaging, encouraging students to actively participate in the learning process. This edition builds on the success of his previous works, offering a concise overview of key concepts and practical applications. Ideal for anyone looking to deepen their understanding of marketing research, this book is a valuable resource for both students and educators alike. Enhance your knowledge and skills in the field of marketing research with this essential text.\u003c\/p\u003e","brand":"Naresh K. Malhotra","offers":[{"title":"Default Title","offer_id":50975874187606,"sku":"9781292060163","price":90.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781292060163.jpg?v=1754181284","url":"https:\/\/www.englishbook.pt\/products\/essentials-of-marketing-research-global-edition-9781292060163","provider":"Bookshop","version":"1.0","type":"link"}