{"product_id":"ethics-and-biopower-in-neuromarketing-springer-international-publishing-ag-9783031185489-a-framework-for-an-ethical-approach-to-marketing-joshua-penrod","title":"Ethics and Biopower in Neuromarketing","description":"\u003cp\u003eDiscover the intriguing intersection of neuroscience and marketing in \u003cstrong\u003eEthics and Biopower in Neuromarketing\u003c\/strong\u003e by \u003cstrong\u003eJoshua Penrod\u003c\/strong\u003e. Published in 2022 by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e, this first edition spans 167 pages, delving into the ethical and policy implications of neuromarketing practices. Penrod critically examines various ethical frameworks, highlighting their strengths and weaknesses, and offers innovative solutions to enhance current ethical guidelines and conduct codes. This book is essential for marketers, ethicists, and policymakers seeking to navigate the complex landscape of neuroscience in advertising. With its insightful analysis and practical recommendations, \u003cstrong\u003eEthics and Biopower in Neuromarketing\u003c\/strong\u003e is a must-read for anyone interested in the future of marketing ethics.\u003c\/p\u003e","brand":"Joshua Penrod","offers":[{"title":"Default Title","offer_id":52275093864790,"sku":"9783031185489","price":48.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031185489.jpg?v=1767814342","url":"https:\/\/www.englishbook.pt\/products\/ethics-and-biopower-in-neuromarketing-springer-international-publishing-ag-9783031185489-a-framework-for-an-ethical-approach-to-marketing-joshua-penrod","provider":"Bookshop","version":"1.0","type":"link"}