{"product_id":"excellence-in-advertising-taylor-francis-ltd-9780750644792-leslie-butterfield","title":"Excellence in Advertising","description":"\u003cp\u003ePresents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.\u003c\/p\u003e","brand":"Leslie Butterfield","offers":[{"title":"Default Title","offer_id":52244959986006,"sku":"9780750644792","price":95.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750644792.jpg?v=1767768905","url":"https:\/\/www.englishbook.pt\/products\/excellence-in-advertising-taylor-francis-ltd-9780750644792-leslie-butterfield","provider":"Bookshop","version":"1.0","type":"link"}