{"product_id":"experiential-marketing-9781138293168","title":"Experiential Marketing","description":"\u003cp\u003eThis book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic\/Etic process) of the new experiential marketing mix, and the challenges for the future.\u003c\/p\u003e","brand":"Wided Batat","offers":[{"title":"Default Title","offer_id":51088133587286,"sku":"9781138293168","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138293168.jpg?v=1755610551","url":"https:\/\/www.englishbook.pt\/products\/experiential-marketing-9781138293168","provider":"Bookshop","version":"1.0","type":"link"}