{"product_id":"frugal-innovation-and-the-new-product-development-process-taylor-francis-ltd-9780367662684-insights-from-indonesia-stephanie-b-m-cadeddu","title":"Frugal Innovation and the New Product Development Process","description":"\u003cp\u003eThis book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.\u003c\/p\u003e","brand":"Stephanie B. M. Cadeddu","offers":[{"title":"Default Title","offer_id":52274152603990,"sku":"9780367662684","price":56.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367662684.jpg?v=1767812078","url":"https:\/\/www.englishbook.pt\/products\/frugal-innovation-and-the-new-product-development-process-taylor-francis-ltd-9780367662684-insights-from-indonesia-stephanie-b-m-cadeddu","provider":"Bookshop","version":"1.0","type":"link"}