{"product_id":"fundamentals-of-business-to-business-sales-marketing-mcgraw-hill-education-europe-9780071408790-john-coe","title":"Fundamentals of Business-to-Business Sales \u0026 Marketing","description":"\u003cp\u003eDiscover the essential strategies for success in the world of business-to-business sales and marketing with \u003cstrong\u003eFundamentals of Business-to-Business Sales \u0026amp; Marketing\u003c\/strong\u003e by \u003cstrong\u003eJohn Coe\u003c\/strong\u003e. Published by \u003cstrong\u003eMcGraw-Hill Education - Europe\u003c\/strong\u003e in 2003, this insightful hardback edition spans \u003cstrong\u003e208 pages\u003c\/strong\u003e and is a must-read for professionals looking to enhance their sales techniques.\u003c\/p\u003e \n\n\u003cp\u003eThis book expertly demonstrates how B2B leaders can effectively integrate innovative approaches and technologies to attract, acquire, and retain customers in today's competitive landscape. With a focus on a sales coverage model tailored for the web-based environment, Coe highlights the invaluable contributions that skilled salespeople can make in driving business success.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're in advertising, marketing, or sales management, this comprehensive guide offers practical insights and strategies to elevate your business practices and achieve lasting results. Don't miss out on the opportunity to transform your approach to B2B sales and marketing!\u003c\/p\u003e","brand":"John Coe","offers":[{"title":"Default Title","offer_id":52243611353430,"sku":"9780071408790","price":45.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071408790.jpg?v=1767766840","url":"https:\/\/www.englishbook.pt\/products\/fundamentals-of-business-to-business-sales-marketing-mcgraw-hill-education-europe-9780071408790-john-coe","provider":"Bookshop","version":"1.0","type":"link"}