{"product_id":"fundamentals-of-creative-advertising-bloomsbury-publishing-plc-9782940411566-ken-burtenshaw","title":"Fundamentals of Creative Advertising","description":"\u003cp\u003eDiscover the essential elements of creative advertising with \u003cstrong\u003eFundamentals of Creative Advertising\u003c\/strong\u003e by \u003cstrong\u003eKen Burtenshaw\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing PLC\u003c\/strong\u003e in 2011, this comprehensive guide spans 184 pages and is now in its second edition. \u003c\/p\u003e \u003cp\u003eThis book offers a step-by-step approach to the creative advertising process, taking you through each stage from initial planning and development to the production and execution of some of the world's most successful campaigns. Whether you're a student, a budding advertiser, or a seasoned professional looking to refresh your skills, Burtenshaw's insights will equip you with the knowledge needed to thrive in the dynamic world of advertising. \u003c\/p\u003e \u003cp\u003eEnhance your understanding of creative strategies and learn how to craft compelling campaigns that resonate with audiences. Dive into the world of advertising creativity today!\u003c\/p\u003e","brand":"Ken Burtenshaw","offers":[{"title":"Default Title","offer_id":52242882330966,"sku":"9782940411566","price":33.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9782940411566.jpg?v=1767765650","url":"https:\/\/www.englishbook.pt\/products\/fundamentals-of-creative-advertising-bloomsbury-publishing-plc-9782940411566-ken-burtenshaw","provider":"Bookshop","version":"1.0","type":"link"}