{"product_id":"games-and-gamification-in-market-research-kogan-page-ltd-9780749483357-increasing-consumer-engagement-in-research-for-business-success-betty-adamou","title":"Games and Gamification in Market Research","description":"\u003cp\u003eDiscover the innovative world of market research with \u003cstrong\u003eGames and Gamification in Market Research\u003c\/strong\u003e by \u003cstrong\u003eBetty Adamou\u003c\/strong\u003e. Published by \u003cstrong\u003eKogan Page Ltd\u003c\/strong\u003e in 2018, this comprehensive paperback spans 360 pages and offers valuable insights into enhancing research engagement through gamification techniques. \u003c\/p\u003e \u003cp\u003eIn this groundbreaking book, Adamou explores how to create intrinsic engagement in the research sphere by leveraging existing and emerging technologies. Learn how to tap into better-quality, untapped data that traditional surveying methods often overlook. Whether you're a market researcher, business professional, or academic, this book provides practical strategies to revolutionize your approach to data collection and analysis. \u003c\/p\u003e \u003cp\u003eUnlock the potential of gamification in your research efforts and gain a competitive edge in understanding consumer behavior. Don't miss out on this essential resource for modern market research!\u003c\/p\u003e","brand":"Betty Adamou","offers":[{"title":"Default Title","offer_id":52243507806550,"sku":"9780749483357","price":48.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780749483357.jpg?v=1767766670","url":"https:\/\/www.englishbook.pt\/products\/games-and-gamification-in-market-research-kogan-page-ltd-9780749483357-increasing-consumer-engagement-in-research-for-business-success-betty-adamou","provider":"Bookshop","version":"1.0","type":"link"}