{"product_id":"geodemographics-gis-and-neighbourhood-targeting-john-wiley-sons-inc-9780470864142-richard-harris","title":"Geodemographics, GIS and Neighbourhood Targeting","description":"\u003cp\u003eDiscover the essential guide to understanding neighbourhood targeting with \u003cstrong\u003eGeodemographics, GIS and Neighbourhood Targeting\u003c\/strong\u003e by \u003cstrong\u003eRichard Harris\u003c\/strong\u003e. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2005, this comprehensive paperback spans \u003cstrong\u003e320 pages\u003c\/strong\u003e and serves as a valuable resource for both beginners and seasoned professionals in the field.\u003c\/p\u003e \n\n\u003cp\u003eThis book delves into the methods, theories, and classification techniques that form the backbone of neighbourhood analysis and commercial geodemographic products. With a particular emphasis on the presentation and application of neighbourhood classification within Geographic Information Systems (GIS), readers will gain practical insights into effective targeting strategies.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're looking to enhance your understanding of geodemographics or seeking to apply these concepts in your work, Richard Harris's expert guidance makes this book a must-have for anyone interested in the intersection of geography and marketing.\u003c\/p\u003e","brand":"Richard Harris","offers":[{"title":"Default Title","offer_id":52243308544342,"sku":"9780470864142","price":88.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470864142.jpg?v=1767766350","url":"https:\/\/www.englishbook.pt\/products\/geodemographics-gis-and-neighbourhood-targeting-john-wiley-sons-inc-9780470864142-richard-harris","provider":"Bookshop","version":"1.0","type":"link"}