{"product_id":"global-marketing-management-oxford-university-press-9780199609703-kiefer-lee","title":"Global Marketing Management","description":"\u003cp\u003eDiscover the essential guide to navigating the complexities of international marketing with \u003cstrong\u003eGlobal Marketing Management\u003c\/strong\u003e by \u003cstrong\u003eKiefer Lee\u003c\/strong\u003e. Published by \u003cstrong\u003eOxford University Press\u003c\/strong\u003e in 2012, this third revised edition spans 608 pages, providing a comprehensive overview of strategic management frameworks in the context of global marketing.\u003c\/p\u003e \n\n\u003cp\u003eThis insightful book delves into crucial management decisions that shape successful global marketing programs. It equips students and professionals alike with the knowledge to understand the far-reaching implications of their marketing strategies across diverse markets. Whether you're involved in international business enterprises or strategic planning, \u003cstrong\u003eGlobal Marketing Management\u003c\/strong\u003e is an indispensable resource for anyone looking to enhance their marketing acumen on a global scale.\u003c\/p\u003e \n\n\u003cp\u003eElevate your understanding of global marketing dynamics today!\u003c\/p\u003e","brand":"Kiefer Lee","offers":[{"title":"Default Title","offer_id":52243002851670,"sku":"9780199609703","price":98.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780199609703.jpg?v=1767765831","url":"https:\/\/www.englishbook.pt\/products\/global-marketing-management-oxford-university-press-9780199609703-kiefer-lee","provider":"Bookshop","version":"1.0","type":"link"}